| Do you own a small business and want to make it an | | | | creating a manual system depending on the procedure. |
| absolute success? | | | | Having a systemized and predictable process of doing |
| Then you've come to the right place! | | | | things is like breathing...Without it you CANNOT survive! |
| You see, I've had the opportunity to work with many | | | | Tip #5 - Accounting - Let's say a little rhyme I made up |
| fellow small business owners and I've been able to | | | | okay! "Money in, money out; where does the money |
| help them make millions of dollars in increased revenue | | | | go? If you do not book it first, how will you ever |
| in my time with them. | | | | know?" Accounting, Finance or Bookkeeping what |
| Over that time I've found that most small business | | | | ever you'd like to call it is simply essential for running |
| owners are usually missing some of the most | | | | your small business as efficiently as possible. Besides if |
| fundamental things in their business. | | | | you don't track your income you may never know |
| Here are just 7 fundamental things that will make your | | | | where it's being made. I've had the opportunity to meet |
| offline business an absolute success... | | | | quite a few people that have had books that my baby |
| Tip #1 - 'Indirect' Marketing - Now before you roll your | | | | girl could have done by banging on my keyboard! Are |
| eyes and scream, "Oh gosh not another one!" Hear | | | | you guilty of this too? Many business owners find |
| me out. First of all your marketing is not just your | | | | great revelations or insights into their business by |
| flyers, ads or sales pieces, but rather things like adding | | | | getting an in depth analysis of their books. |
| copy to the back of your business cards, the | | | | Tip #6 - Research - Now this may be a little more |
| presentation of your products, how your employees | | | | advanced for many people with an offline business but |
| speak to your customers, how your business smells | | | | if you were to spend a little more time in researching |
| (yes I said "how your business smells"), what your | | | | the buying habits of your current customers, you may |
| office looks like, how you dress and how you reward | | | | quickly find that there are reasons beyond your |
| your customers. There are so many things I can tell | | | | understanding that people purchase items from you. |
| you but, all of these things I mentioned will only give | | | | You might also be surprised what people will tell you. |
| you more word-of-mouth and free advertising. Nothing | | | | Additionally, your customers do not generally buy your |
| beats having a REAL person say that you are the | | | | product or service for the same reasons, so finding |
| best thing since sliced bread! | | | | out what the main reasons are will not only help you |
| Tip #2 - Sales & Marketing - Okay now here's the | | | | serve the masses more efficiently, but it will help you |
| scoop here...You see many entrepreneurs often | | | | to create more value for your non-consumers. This |
| mistake these two as some interchangeable term and | | | | way you're covering all of your major angles and |
| they're absolutely WRONG! Listen let me make it | | | | providing greater quality for consumers and converting |
| simple for you so don't do the same thing. Marketing is | | | | non-consumers into paying customers. Can you say, |
| the process of generating leads or traffic to your | | | | "More Sales?" |
| store, phone calls to your office or a list of people | | | | Tip #7 - Emotions - Now you're probably thinking, |
| interested in your product or service. Sales is the | | | | "WHAAA?" Well let's put it this way, when you go to |
| actual act of persuading the customer and collecting | | | | a store, any store and buy something you need or |
| the money for your product or service. Your sales | | | | want what are you doing? Are you using logic or |
| force is not your marketing team and the two should | | | | intellect? NO Way! You're fulfilling some emotional |
| not be confused. However, their success or lack of | | | | state. Human beings NEVER buy something for logical |
| success in treating your prospects and customers with | | | | reasons despite what you think or some know-it-all |
| care and respect will resonate throughout your | | | | tells you. SO how do you apply this to your business? |
| business. | | | | Well here's one thing you can do. When a customer |
| Tip #3 - Website - In this day and age, for a person | | | | walks in and asks a question, have someone honestly |
| not to have a fully functional website that helps them | | | | and sincerely answer their question and find out |
| to build relationships and drive more sales through their | | | | exactly what they need or want. Show them you care |
| business; completely blows my mind! The potential for | | | | and they'll reward you with their money over and over |
| people to create loads of increased revenue is | | | | again! |
| tremendous, just by forming an online relationship with | | | | These are just some of the dozens of different things |
| their current customers through email. You can literally | | | | that can and will make your business small or large |
| run a special and send out an email to your current | | | | more profitable. By applying any one or all of the |
| customers notifying them of it and be sold out in a day! | | | | above tips you are almost guaranteed business |
| Tip #4 - Systems - Oh boy here's another one. If | | | | success. |
| you're in business and intend on staying is business and | | | | Stop, read these tips read them again and then see |
| growing it, then systemizing your processes is an | | | | how you can apply them to your business. |
| absolute MUST! It may mean buying software or | | | | |