| What is a Press Release? | | | | release sound like an advertisement though, or it will |
| Press releases are among the most effective ways - | | | | not be considered for publishing. The key here is to go |
| if not the most effective way - to get one-way links | | | | into it with the objective of creating something valuable |
| from high traffic news sites, but you must follow a | | | | and informative for the reader. |
| certain set of guidelines or it will be nothing more than | | | | There are a lot of news websites available that |
| wasted time and your press release will never be | | | | provide free services for publishing your news |
| published. A press release is a statement of | | | | releases. The real advantage though, is that these |
| announcement used for publishing and distributing | | | | websites provide services for distributing that news to |
| company information or business news throughout the | | | | subscribers of their news feeds. What this means, is |
| Internet via web media distribution channels. General | | | | that while you may publish your release to five PR |
| news releases, event announcements, business news, | | | | web sites, it will likely end up on twenty or thirty |
| new product release announcements, and social media | | | | different sites if it follows the criteria stated above. |
| news all qualify as valid content for a press release. | | | | The important thing to remember is that the more |
| How Press Releases can help your SEO and Web | | | | valuable and informative that you make your content, |
| Marketing | | | | the more it will be picked up by additional web sites. |
| Press releases play a very important role in SEO and | | | | Here are some tips to keep in mind when writing your |
| web site marketing. Currently, one-way links are more | | | | press release: |
| valuable to your search e rankings than ever before. | | | | Tips for writing an effective press release: |
| This is due to the fact that two-way links - most often | | | | 1) The press release headline should be short, clear |
| referred to as "reciprocal links" - have decreased in | | | | and to the point. Treat press release headlines and |
| value with regard to Google's "Page rank" system, | | | | sub-heads as the ultra-compact version of your entire |
| with most others soon to follow if they have not | | | | press release content. |
| already. With that in mind, playing an active role in | | | | 2) Your press release summary should be informative. |
| generating news for PR web can serve as your best | | | | Try to avoid the use long sentences and lengthy |
| resource for getting one-way links and generating new | | | | paragraphs. |
| traffic to your site without paying a dime. Be aware | | | | 3) Start your press release with the "5 Ws" - who, |
| however, that credible PR web sites have strict criteria | | | | what, when, where, why, and sometimes how. This will |
| for the content that they publish. For example, it | | | | make your press release more enlightening and |
| absolutely must be newsworthy, grammatically correct, | | | | attractive to the editors of the sites you are publishing |
| without spelling errors, it must sound professional, and it | | | | to. |
| must give the impression that a decent amount of time | | | | 4) Don't forget to include your company information |
| was put into it. | | | | below the press release content. Prepare a brief |
| The benefit to you is that you may publish your | | | | summary of your company services with the contact |
| company details including the services you offer, your | | | | details, your website name, and email id for |
| web address and contact details along with your | | | | communicating. Most PR sites offer a "company bio" |
| press release. Be careful not to make your press | | | | section, which appears under the published release. |