| If you're like me, you have a book and
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| | job, I assure you. But it can be done.
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| the passion to spend the rest of your
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| | And is done. Here's how you can do it,
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| life making it a success. But, with all
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| | too:*Gather up the most popular,
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| the ways to market your book, the costs
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| | talked-about books in the last five years
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| and the inevitable sinking feeling of
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| | (Harry Potter, Da Vinci Code, among
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| utter helplessness, what can you do?You
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| | others).
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| COULD run around in circles trying to get
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| | *Ask yourself, "What makes people talk
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| your book in every bookstore in town. You
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| | about these books?"
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| COULD write Oprah or the Today Show, and
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| | *Copy the strategies, change/add/delete
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| hope for a call-back. You COULD spend
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| | whatever you need to make your book more
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| months crafting a book proposal and wait
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| | success-friendly.Also, create something
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| another six months for the exact right
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| | (a flyer, a bussiness card, a bookmark,
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| time to send it to the exact right editor
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| | something) that your customers can pass
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| at the exact right publishing house with
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| | on to each other. Or post up on a wall or
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| the exact right level of interest to
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| | keep in their purse or wallet. Make it
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| stand behind your book.But those are lies
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| | good, funny, entertaining, informative,
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| (well, for most of us, most of the time,
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| | but make it something people actually
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| they are) and here are the TOP TEN LIES
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| | want to keep (like a good article on book
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| and how you can avoid believing them:Lie
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| | marketing =).Lie #4: You MUST get radio
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| #1: You NEED to get your book in
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| | or television interviews.Like the other
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| bookstores.No, you don't. Visit your
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| | lies, this one seems true because all the
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| local bookstore-any bookstore-and you'll
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| | big-name, big-book, big-salary authors do
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| see thousands (maybe millions) of books
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| | them. And I must admit that we, if
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| crammed, piled, stacked and displayed. Do
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| | possible, should do them. But, the lie is
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| you really think that simply adding your
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| | that you actually NEED them to boost your
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| book to this haystack will catapult you
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| | book sales. They might and they might
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| to success?Truth: The right bookstore at
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| | not.Truth: What you REALLY need is to get
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| the right location selling the right kind
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| | your book in the hands of people who are
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| of books to the right customers CAN
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| | ready, willing and able to buy them. How
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| catapult your book to success. What is
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| | do you accomplish this? First, sit down
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| the right bookstore? One that sells your
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| | and write out a description of the people
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| kind of book, whether it be a Christian
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| | who are most likely to be interested
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| bookstore, a success store, a health
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| | enough in your book to fork over money
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| store, etc. For my book, "101 Ways To
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| | for it. Second, figure out where these
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| Pray Better And Get Faster Results," I am
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| | people congregate: online, conventions,
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| targeting Christian bookstores in my
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| | magazines, etc. Where do these type of
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| area, especially bookstores in churches.
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| | people go to find the type of information
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| They will give me the greatest amount of
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| | which is in your book? Be specific. Write
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| exposure to the people who will actually
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| | it down. Third, and lastly, get your book
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| be interested in my book. Who buys your
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| | infront of those people in those
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| kind of book? What is the best place to
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| | places.For example: My book is on prayer,
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| sell it? Maybe it is at a grocery store,
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| | so I want to get it infront of people who
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| a pet store, or at an airport.Lie #2: You
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| | are interested enough in the topic to
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| MUST get on Oprah.Yes, it would be nice
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| | trade thier hard-earned money to learn
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| to get on Oprah. Certianly, it could not
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| | how to improve their prayer lives and get
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| hurt your book sales. But most people
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| | closer to God. So, in addition to
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| with this goal ask themselves the wrong
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| | attmpting the normal routes (getting book
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| question: "How do I get on Oprah?"
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| | in bookstore, creating a website, trying
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| Getting on Oprah is not the point, albiet
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| | to get book on Amazon.com), I also will
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| a good objective, though a long-shot for
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| | contact Christian groups and
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| most authors. However, as a natural
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| | organizations to give FREE talks on
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| optimist, I must admit there's no reason
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| | prayer, after which I'll offer my
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| for you not to try!Truth: The RIGHT
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| | book.Lie #5: The MOST important part of
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| question to ask yourself is: "How can I
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| | book promtion is having a good
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| create a book that Oprah would want on
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| | book.Sorry, no that is not true. Yes, you
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| her show?" Why is this a better, more
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| | should try to write the best book
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| powerful question? First of all, it is
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| | possible and give it a great,
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| focused on Oprah's needs, and she will
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| | eye-catching cover, with a mind-grabbing
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| only care about your book if it helps her
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| | title to boot. But, none of those savvy
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| and her show get more people watching and
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| | stratigies are the MOST important part of
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| talking about (you guessed it) her. After
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| | your book promotion. They only work if
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| all, you want people to read and talk
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| | you can do ONE thing...Truth: The MOST
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| about your book, don't you? That's why
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| | important part of book promotion is (drum
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| you're reading this article. Start with
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| | roll please) getting the right people to
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| the right question, and you will end up
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| | experience the great benefits of your
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| the right answers. So how do you create a
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| | book. If your book entertains, then that
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| book that will appeal to Oprah? Write one
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| | is the benefit. If your book explains or
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| that appeals to her television audience,
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| | teaches, then that is the great
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| mostly women who are at home at the time
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| | experience.Who are the right people?
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| of her show. You can get more detailed,
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| | People who will tell others about your
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| of course, and you should. Case Example:
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| | book.*What are the three MAIN benefits of
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| the new book "He's Just Not That Into
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| | your book?
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| You." Oprah has had one of the co-authors
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| | *Who should experience them?Lie #6: If
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| of that book on her show twice since its
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| | you do all the things in this (or any one
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| release.Lie #3: You MUST get a big
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| | else's) article, your book will out-sell
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| advance from a big publishing
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| | the Harry Potter Series.Truth: The
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| company.Again, good idea, but it doesn't
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| | outcome of your book promotion will be
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| guarantee succes anymore than carrying
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| | the result of your tenacity, creativity,
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| around a four-leaf clover ensures good
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| | passion, talent, and willingness to try
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| luck. You need more than big bucks to get
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| | new things until somthing clicks. If you
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| people to read your book. In fact, the
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| | can do that, you will one day succeed.
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| only thing that a big advance gives you
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| | And, my friend, I hope that day comes
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| is the knowledge that the publishing
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| | soon for you.If you enjoyed this article,
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| company will try hard to make people buy
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| | why not print it out and share it with a
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| your book. Yes, that's a plus. Yes, you
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| | friend or your writing group! Good
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| want that. But it takes more than that to
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| | luck!Christopher Kokoski is the author of
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| squeeze into the ranks with Stephen King,
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| | "101 Ways To Pray Better And Get Faster
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| Dean Koontz and Seth Godin (author of
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| | Results," His passion to write great
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| Purple Cow, among others).Truth: What you
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| | books(fiction and non-fiction) and help
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| really need is a good book, written well,
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| | others succeed with their own books. He
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| formatted with the reader in mind, that
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| | wishes you well and a quick rise to
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| entertains, informs, pursuades and gets
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| | publishing success.
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| customers talking to each other. No easy
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|
