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How to Start a Big Mail Service

A BIG MAIL SHOULD CONTAIN:At least three OrderBusiness for the last twenty years.
to four Mail order Magazines Circulars They are EXCELLENT folios,well written,
containingoffers or interest to new mail well printed, and the advice in them is
order dealers. Circulars which theBig absolutelyvalid. But it is a waste of
Mail Dealer has been to mail. time trying to sell them to mailorder
beginners. Most of them already know
Do you enjoy reading Mail Dealer where to get them atwholesale prices! If
magazines? Do you enjoy orderingand you receive FREE commission
receiving "Big Mail?" Do you enjoy circularsoffering these folios, by all
working with new MailOrder dealers and means, mail them. You may get anorder or
opportunity seekers? If your answer is two. But if you are going to buy
"YES" toall of these questions, then it expensive circulars, besure you are
would probably be profitable offering something NEW something which
andpleasurable for you to start a "Big EVERY mailorder dealer has not already
Mail" service. seen at least one hundred times!
In the pages to follow I will show you FACTS AT YOUR FINGERTIPS!
how to set up a Big MailService. I'll
show you how to advertise your service As a Big Mail Dealer, you will be selling
and I'llalso show you how to use the Big many things. So thatyou can fill each
Mails that you receive in yourmail to order accurately and promptly, I suggest
your own advantage. I'll show you how to thatyou start another looseleaf notebook
use commissioncirculars (how to get a lot Divide it into threesections:
of them free!) and I'll also show youhow
to keep track of them. 1 Commission Circular Information2
Co-Publishing Information3 Advertising
We'll talk about co-publishing and we'll Schedule
discuss circular mailing(you'll learn how
to get people to pay you cash to mail 1. Commission Circular
theircirculars for them!).I'll show a Information---Every time you receive a
simple trick that will get you alot of newsupply of commission circulars, sit
free advertising and I'll show you where down and examine them.(Sometimes you will
to get a freemailing list that will receive two or three varieties in
create a lot of new customers for you, oneenvelope.) Tape one sample of each
ifyou are willing to put in a little work circular in your notebook.Underneath it
to get them. write:
But...before we get into this...I would * Name and Address of the Drop-shipper*
like to give you a wordof caution. Big Amount to forward to the Drop-shipper*
Mail selling looks easy and it sounds How to obtain additional circulars. (Are
easy IT ISNOT! Selling Big Mails is a lot they available withyour name and address
of work,HARD WORK. And it is NOTa way to imprinted on them?)
get rich quick.
2. Co-publishing Information--Most
You will probably not make any money at publishers of mail ordermagazines will
all for a least a fewmonths. In fact, you send a "Fact Sheet." If they do,
will have to invest more than you take simplyscotch-tape the sheet in your
in.If you are willing to invest a little notebook. If not, record thesefacts
of your money, and a lot ofyour time, yourself:
then you will gain invaluable experience
selling BigMails, and then you will make *Name and Address of Printer*How much to
money. You will gain experiencethat you forward on new advertising,
could gain nowhere else in the whole subscriptions, etc
world. And if youare alert, creative, and
AMBITIOUS, you can eventually turn 3. Advertising Schedule--To keep your ads
yourmail order business into a very running CONTINUOUSLY,you will have to
lucrative enterprise. keep track of "closing dates" (the last
date onwhich a publisher will accept
If you are still interested...and I hope advertising for his next issue.)Here is a
you are..read on! very simple method to use:
The first thing you should od is to sit Take a page of common notebook paper. At
down with the latestissue of MAIL SALE the top of the page,write the name of the
ADVERTISER or POPULAR ADVERTISER and month. Then number down the page from 1
order aleast twelve Big Mails. After to31. (Use one line for each day of the
that, get into the habit ofordering a month.)
least one Big Mail EVERYDAY!
The closing date for Mail Sale Advertiser
Then devote a portion of EACH DAY to is the 15th of themonth, but you will
STUDYING them. And I do meanSTUDY! want to mail your ad on the 5th of the
month(always mail your ads in TEN DAYS
Feed your mind and your imagination with EARLY.) So next to the number5, write
all kinds of ideas. TheMail Order down the code letters "MSA." If you check
Business is a very creative and this sheetreligiously every day, you will
imaginative one. Themore you feed feed never forget a closing date.
you imagination, the more it will do for
you! Before you mail your ad, turn to the page
for the following monthand make a
Set up a personal notebook. I would notation of that month's closing date. If
suggest you divide into foursections: you will usethis system ( or your own
variation), you will remember
* Commission Circulars Sources* Sources everydeadline, whether you are
of low-cost printing* Prospective Mailing advertising in five magazines of
Customers (Save the circulars that other fivehundred!
dealers have been paid to mail. I'll
show you why later on .)* Good ideas. CIRCULAR MAILING
You can set your personal notebook up any Once your Big Mail ads are appearing
way you like, but I usea loose-leaf regularly, you will start toreceive
notebook and scotch-tape the ads, orders for them regularly. As soon as you
circulars etc. are averagingfive a day, you can
advertise yourself as a CIRCULAR MAILER.
Read and re-read every circular and mail It'seasy to get started. Each time you
order magazine that youcan get you hands renew your Big Mail Ad, sendin another ad
on. SAVE ANY IDEA THAT APPEALS TO YOU! like this. (As co-publisher, your ads
Startordering SMALL supplies of cost half theadvertised price!)
"commission circulars" that APPEAL toyou.
(never try to sell anything merely 100 250 500
because it pays BIGcommission.)
3x6 .50 1.25
When you are satisfied that you really 2.256x9 .60 2.50
want to start selling BigMails, there are 2.509x12 1.00 2.00
two very practical things you must do. 4.00
1. Order a name and address rubber stamp. These prices are given only as examples.
Be sure it is SMALLenough to use on The postal rates andother costs change
commission circulars. and you should check the ads currently
runningCircular Mailers and charge about
2. Open a PERSONAL CHECKING ACCOUNT. Open the same rates. Cut-rate priceswill NOT
it in YOUR OWN NAME.When you start to get you more orders.
advertise, use your own name. If you do
that,there will be no problem when you go A circular mailing ad will almost ALWAYS
to the bank to depositchecks that your pay for itselfimmediately. (
customers will send you. Incidentally, many dealers have tried to
run acombination Big Mail and Circular
Your next step is to place an ad in a Mailing ads. They do work halfas well as
least SIX mail ordermagazines or ad TWO SEPARATE ADS!)
sheets. In the beginning you will have to
usepublications that will accept As soon as you receive a circular mailing
handwritten copy, since you do notyet order, send yourcustomers a sample
have "camera ready" ads. Your ad should mailing. Be sure it is neat and be sure
read something likethis: itincludes the LATEST issues of several
mail order magazines.
BIG MAIL-25 cents Commission circulars
mailed FREE! (your nameand address) Then include ONE of his circulars in
every Big Mail until youhave finished
A simple ad like this will pull better mailing them. If you have not received
than one with a lot ofwords in it. any morecirculars to mail, send him a
friendly thank you not and let himknow
You probably already know which magazines that you have finished mailing his
and ad sheets you wantto advertise in. circulars. Tell him youhope he receives
That is fine! But I would suggest you some orders from your mailing. Include
start offby advertising in at least one some newcirculars from new advertisers
or two of the following: and a NEW magazine. If he has anymore
circulars to mail, he will likely send
Mail Sale AdvertiserPopular them to YOU!
AdvertiserMail Order BulletinTimely Tips
Remember, circular mailing depends on
All of these are letter press REPEAT customers. Neverexaggerate mailing
publications, which means they willset capacity ( either in personal letters or
your ad up for you. They appear regularly ads.)If you really try to get orders for
EVERY MONTH ONTIME, and almost everyone your customers, they will beback for
interested in mail order reads them! more!
Because these publications are HOW TO GET FREE ADS
CO-PUBLISHABLE, the publishers ofeach
publication will send you 50-100 copies There are many editors of mail order
to include in yourBig Mails. Your name magazines and ad sheets whowill print
will appear on your copies as your ads free if you will mail 100 to 200
theCO-PUBLISHER. You will get to keep copies oftheir publication. Here is a
around 50% as your commissionon any ads very effective way to get them torun YOUR
or subscriptions you sell. If you are ads:
faithful mailingyour copies, you can
often make enough profit on ads Take a sheet of white typing paper. Type
andsubscriptions to pay for all your ads. the following words onit.
This way your ads actuallycost you
nothing. PRINTERS PUBLISHERS: If you will print
any of these ads in your publication, I
Each advertiser is also mailing his will mail 100 copies for you FREE!
copies to his customers ormailing list, (Withco-publishing rights, I'll mail 200
and every last copy mailed has YOUR ad in copies!) Note that all ofthese ads are
it... Theprinter is also mailing a copy camera ready for your convenience.
to every person on hissubscription Then use a rubber-cement to paste copies
list...so, usually within about ten days of ALL YOUR DIFFERENTADS on the sheet!
after youraddress appears in print, you (If your ads have been printed on
will start receiving letters withquarters coloredpaper, bleach them before you
in them asking for Big Mail. Some paste them up. Pour a little cloroxover
advertisers, for onereason or another are them, until the color disappears. Rinse
quite slow in mailing their copies, them in water, anddry them on a piece of
butthis can work to your advantage. You flat cardboard.)
will often get orders two orthree months
after your ad appears! Once your circular is pasted up
(camera-ready), take it to yourlocal
COMMISSION CIRCULARS instant photo offset printer and have 500
or 1000 copiesprinted on WHITE paper. (Be
Long before you start receiving orders sure its on white paper.) Enclose oneof
for your Big Mail, youshould have these circulars in every mailing. You'll
acquired a starting supply of "commission be amazed at theresults!
circulars."You will want to include them
in every one of your Big Mails. WHERE TO GET GOOD MAILING LISTS FREE
Commission circulars are usually 3x6" or If you advertise regularly, you will get
81/2x11" circularsoffering such things a lot of response toyour ads. But if you
as:Rubber Stamps Name-address will do a little specialized direct
Labels Folios MagazineSamples mailing,you can double your business
Mailing Lists Envelopes almost immediately. Here's how:
Printed Stationary Business
Directories Catalogue Samples Imagine that you have just received your
Drop-ship Samples Printed Circulars mailing copies of TIMELYTIPS from the
Formulas Books printer. If you look at your self, you
Mail Order Plans Magazine discoverthat you still have 14 of lasts
SubscriptionsName Listing Services Pen month's issue left to mail. Sitdown and
Pal Clubs, etc, etc. make up 14 SPECIALIZED mailings. In each
mailing,enclosed:
Wholesale firms supply commission
circulars to mail orderdealers, usually 1. One copy of last month's TIMELY TIPS2.
at cost. The dealer stamps his name in One copy of each circular you have been
the blankspace under "Order Form" and paid to mail.3. One copy of your new FREE
mails them to prospective customers.When MAILING FOR FREE ADVERTISINGcircular.
he receives orders (and he will if he
mails them regularly),he keeps his To whom do you mail them? COMPILE YOUR
commission, which is usually about 50%. MAILING LIST FROM THOSEBIG MAILS YOU HAVE
He thensends the balance, along with his BEEN ORDERING EVERY DAY! Mail them too:
shipping label, to thewholesaler, who
drop-ships the order directly to the * CIRCULAR MAILING PROSPECTS--Each time
customerunder the dealer's shipping you receive Big Mail,examine all the
label. circulars. Who has paid the dealer to
mailcirculars for them? If they have paid
Commission circulars can be profitable him, THEY WILL ALSO PAYYOU...if you will
for you, as a Big MailDealer, if you are take the time to send them a sample
very careful to select only those mailing!
circularswhich appear to MAIL ORDER
BEGINNERS. You will soon learn thatgift * NEW AD-SHEETS AND MAIL ORDER
items and general merchandise rarely MAGAZINES--Whenever you see
appeal to people whoare ordering Big theannouncement of a new publication,
Mails, unless you are offering them on send a sample mailing and besure to
wholesalebasis. (Safari boots, transistor enclose your Free Mailing for Free
radios, hunting knives,automatic Advertising circular.You'll get many,
can-openers, $15.95 necklaces are nice, many free ads, if you work at it.
and they can besold by mail...but not to
mail order beginners!) * NEW MAIL ORDER ADVERTISERS--Save the
names of new advertisers in the mail
If you work at it, you can make a lot of order magazines or ad-sheets. You'll be
extra money by includinggood commission amazed at howresponsive they will be to
circulars in your mails. Test a few your mailings!
hundredcopies of each commission
circular. If it evokes no Every time you receive new mailing
interest,discontinue it. But if it copies, mail out the remainingcopies of
produces and order or two,then includeone last month's issues to the categories
in every piece of mail you send. When you listed above andyour mail order business
have found acircular that "pulls,"try to will grow faster than you ever dreamedit
have them printed with your name could. You'll be surprised at the new
andaddress on them. (printed circulars business you will beable to generate
will often pull FIVE timesbetter than using this method.
stamped ones.)
WHERE DO YOU GO FROM HERE?
Don't mail poorly printed circulars. They
tend to make yourentire mailing look I honestly can't answer that question!
sloppy> You will also find that 6x9" and Only you have the answer.If you are
81/2x11" circulars pull better than 3x6", ambitious--if you are willing to develop
although some 3x6's pullsurprisingly yourimagination--if you are willing to
well. experiment with newideas....the sky is
the limit!
Once your ad appears ( starting
COMMISSION CIRCULARS MAILED FREE)you will Don't let anyone tell you that Big Mail
start receiving commission circulars. Selling and CircularMailing is only for
Test everycircular that is given to you. beginners. There are SUCCESSFUL mail
Push the winners, discontinue theduds. orderdealers who have been selling Big
You will eventually develop a list of Mails and mailing circulars
real money makers toinclude in your Big fortwenty-five years! If you really love
Mails. it, don't ever give it up!
Most of the suppliers of commission What direction your mail order business
circulars are honest people.They offer takes is entirely up toyou. I hope you
items of real worth. But occasionally you will keep your ads running, and I hope
will findcirculars that you should not you willexpand your business by
mail. They will get you in TROUBLE! constantly adding new publications toyour
advertising list.
* Adult Offers (pornography). Even if you
do not object to this,some of the Keep your eyes and ears open. Saturate
customers will...and some of your yourself with fresh, newand imaginative
customers may beminors. ideas. I hope you'll keep excited about
the MailOrder bussiness...I hope that ten
* "Stuff and Address Envelopes at years from now, You'll love itand be more
Home..Send a $1.00 for yourStarting Kit," involved than you are today.
These offers are illegal. People have
beenconvicted in court for selling them. Mail Order is far more than just a
Beside, the plans areworthless. money-making business for me.It's a way
of life! And I hope it is your way of
* Chain letters--These are also illegal. life, too!
Beware of any circularthat says you will
receive $20,000 in sixty days if you will Copyright 2004 by DeAnna SpencerDeAnna
maila dollar and "follow the Spencer is a virtual assistant that helps
instructions, etc." entrepreneurs run a successful business
by providing affordable administrative
There is one more thing I would caution help. She also publishes a blog for
you about. There areabout 40-50 standard small business owners. Visit this small
folios that have been around the Mail business resource today.




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