| With people on the news throwing around words like | | | | small quantities with quick turn around, which is very |
| "recession" and "financial crisis" some may think that | | | | attractive to prospective clients. |
| the last thing you want to do right now is start a | | | | There are more small businesses started during |
| business. This is actually a great time for someone to | | | | recessions, as people who are laid off or cut back |
| start a business for several reasons. | | | | strike out on their own. If you are in a |
| First, tough times make tough companies. If you are in | | | | business-to-business industry you can do very well |
| a struggling economy, you watch every penny that | | | | selling your services to others. Everyone has to buy |
| you pay out and take in. You want to get the most for | | | | certain things to make their business work, if you get |
| your money, and that will lead you to make the best | | | | into one of those fields, then you have the potential to |
| decisions for you and you company. There are many | | | | do well. |
| large companies that started and thrived during | | | | Above all it takes work. Anytime you start a new |
| recessions (think of Disney in the 1930's). One thing to | | | | business it will take work for you to plan, market, and |
| be careful about is everyone else is doing that too, so | | | | actually get things done. Be very wary of "get rich |
| make sure your business is in an industry that is still | | | | quick" promises and offers that are based on principles |
| getting a share of the money people are spending. | | | | that are dishonest or illegal. Very few small business |
| Recessions also create a drive for entrepreneurs. | | | | owners become millionaires the first year. Most work |
| When people lose jobs, they are more willing to go out | | | | very hard for what they have, but there are other |
| on their own and start something themselves. In some | | | | benefits besides just money. Do not get discouraged |
| industries, like specialty advertising, you sell to other | | | | because of the economy, there is still money to be |
| startup businesses and established businesses that are | | | | made and there are still opportunities to be had running |
| being more careful with their advertising dollars and | | | | a small, home-based business. Do your homework, find |
| want something that is low cost, but high return. As a | | | | something that you are interested in and take your |
| specialty advertising business owner you can offer | | | | future into your own hands. |