| So when is the best time to start an internet business? | | | | 4. COMPETITION IS ALWAYS WEAKER IN A |
| Many people would think that starting an internet | | | | RECESSION |
| business in an economic downturn or a recession is a | | | | Most companies in the midst of a recession are acting |
| bad idea. Bad economic times may have you fearful | | | | out of fear, and tend to do foolish things business wise |
| and worried to launch an internet business on your | | | | as a reaction to that fear. They start to cut their |
| own, but you may not know that many top | | | | marketing budgets, and shorten up where their money |
| corporations got their start right in the middle of a | | | | is going. Cutting back on marketing in a recession is |
| recession. | | | | certain death to your business, remember the big |
| Sixteen out of the thirty corporations that make up the | | | | companies we mentioned at the beginning of this |
| current DOW Jones Industrial average (corporations | | | | article? |
| that have been around a long time), are ones that | | | | These business thrived and were successful because |
| started during a recession. Walt Disney Corporation | | | | they stepped it up and did more marketing. They were |
| began during the recession of 1923 to 1924. Hewlett | | | | able to achieve what we like to call 'massive |
| Packard began in 1938 during the Great Depression. | | | | mindshare,' they understood their competition was |
| Microsoft Corporation began during the 1975 recession. | | | | weaker during this time. Marketing also was cheaper |
| McDonald's is a similar story. So here are seven | | | | because less people were spending on marketing and |
| reasons why a recession is a perfect time to launch | | | | advertising. Because internet business is so cost |
| an internet business. | | | | effective, you can pull ahead of the competition and |
| 1. INTERNET BUSINESS HAS MINIMAL STARTUP | | | | be successful. |
| COSTS | | | | 5. YOU DON'T HAVE TO ASK YOUR FAMILY AND |
| In a time of recession, people's budgets are shrinking, | | | | FRIENDS TO INVEST |
| people are getting pay cuts, people are getting laid off, | | | | When starting a business, one would probably ask, |
| and there is not enough credit out there available any | | | | "Where will I get the money from?" The most likely |
| more. Starting any business takes money, but what if | | | | candidates to ask from would be family and friends. |
| you don't have much money to start? Internet | | | | But this does get tricky, asking your family and friends |
| business is the best kind of business in this case | | | | to invest in something you don't know the outcome of |
| because you can get started for next to nothing. | | | | whether it will be successful or not. MLM's (Multi Level |
| Most 'brick and mortar' businesses require a store | | | | Marketing) schemes get a bad rap because they are |
| front or building to be purchased, inventory needs to be | | | | based on selling to those who are closest to and |
| bought right away, production costs to launch a | | | | getting them to buy into your business. |
| product, etc. With internet business and information | | | | Internet business is great because it's very slim and |
| products, you can sit down and create an information | | | | trim when it comes to initial investment, so it helps you |
| product such as an e-book for free with no production | | | | to steer clear of the awkwardness of asking for |
| costs. | | | | family and friends to invest. Startup is so easy, and |
| 2. YOU CAN LAUNCH AND PROVE YOUR IDEA | | | | cost is minimal. |
| FAST | | | | 6. YOU'VE JUST LOST YOUR JOB OR TAKEN A |
| Getting your products to the market and getting your | | | | PAY CUT |
| business up and going right away is very important. | | | | Maybe you've just lost your job or take a big cut in |
| Most regular type businesses operate for two years | | | | your pay and your bills are not matching up. Internet |
| or more before they actually make a profit due to | | | | business is a great way to go because for little money |
| startup costs and production costs of products. You | | | | and very little time you can prove an idea out, your |
| make a huge investment in the beginning hoping that | | | | don't have to wait a year or more to get the income |
| someday it will pay off and you will actually have a | | | | you need now. In this economic time, it's definitely |
| profit. | | | | easier to start a business than to go out and try to find |
| Rather than waiting two or plus years, which is a huge | | | | a regular job. |
| gamble, with internet business you can get something | | | | Statistics say that 1 in 12 Americans are currently |
| started very quickly and will know right away if it's a | | | | unemployed, and 80% of jobs will hire either internally |
| good idea or not. If your idea isn't successful, you'll | | | | or someone they know, it's all through networking. You |
| know right away and you can move on to the next | | | | also are competing with people that may be more |
| idea with minimum time and financial input involved in it. | | | | qualified than you are, so you will have a much better |
| Times of uncertainty are times for opportunity, so you | | | | chance of succeeding by going with internet business |
| are able to prove your idea in a timely manner. | | | | than playing the odds of getting a regular job. |
| 3. INTERNET BUSINESS IS LOW COST, HIGH | | | | 7. TAKE CONTROL OF YOUR LIFE AND FINANCES |
| IMPACT MARKETING | | | | The society we live in and all the systems we depend |
| Marketing is the key to business, and you want to be a | | | | on financially to keep things working are starting to |
| good marketer putting adequate time and money into | | | | break down in this difficult economic time. The |
| marketing. The great thing about marketing on the | | | | breakdown of the housing market, banks, and other |
| internet is that because there are such low costs, | | | | financial systems we depend on is impacting people's |
| there are extremely cost effective or even free ways | | | | lives in huge ways. At a time when people are losing |
| to market yourself online. Many other businesses need | | | | their jobs and getting pay cuts, internet business |
| to use mail or billboards, however with internet | | | | success is actually increasing. |
| marketing, people find you through all the free content | | | | With this comes freedom, an ability to continue this life |
| you publish (podcasts, videos, blogs, etc). This attracts | | | | in the way that you want it, at a comfort level that you |
| people magnetically to you. | | | | want. You don't have to worry about losing your job, |
| The key to surviving in a recession is getting the best | | | | because it's something you have direct control over as |
| bang for your buck when it comes to marketing. | | | | well as direct access. Because you are in control over |
| Internet marketing is extremely easy to track, you can | | | | your own business, any changes that may happen you |
| track the amount of clicks coming in, track when | | | | can respond to in a moment's notice to reverse any |
| someone hits a landing page, track where they came | | | | negative effects that might occur. Internet business |
| from, and even track the conversion rates for people | | | | gives you the means to take control of your life and |
| that sign up for your product or who buy from you. | | | | finances. |
| This helps you to be laser precise and cost effective. | | | | |