| Most service providers struggle to build a client base | | | | have to act to trigger their action. |
| because they do the same things everyone else in | | | | Tip 6 - Keep it simple when it comes to working with |
| that business does. There's no reason to choose you | | | | you. Start with 3 easy to understand options. |
| over anyone else. Yet, if you use these 7 tips you | | | | Tip 7 - Run your business the way your prospects |
| could fill your business with clients in short order. | | | | want you to run it. |
| Tip 1 - While people will pay for your service they don't | | | | Let's take these 7 tips and put them together in an |
| really want your service they want an outcome, result, | | | | example. Let's say a dentist wants to start their own |
| or solution. Identify the outcome, result, or solution the | | | | practice. The first thing needed is a group of ideal |
| people you want as clients are already looking to buy. | | | | patients who are already looking for something you |
| Tip 2 - Don't talk about what you do in terms of your | | | | can help them get. After a little searching you discover |
| career. When you talk about your business or what | | | | there are a large number of families with children in |
| you do you should always talk about it in terms of | | | | your area who do not have dental insurance. These |
| "Why do I want that?" | | | | families need a dentist they can afford to work with. |
| Tip 3 - Become the recognized expert for producing | | | | Using that knowledge you develop a message that |
| the outcome, result, or solution your ideal clients already | | | | draws these patients to you. Your message might be |
| want. | | | | something like... |
| Tip 4 - Make yourself known among your ideal clients | | | | Healthy children have healthy smiles, Dr. Toothy's no |
| for your area of expertise. Make yourself known | | | | insurance small flat fee plans (including back to school |
| among your peers and other experts for this area of | | | | smile checks) have the whole family smiling. Visit to get |
| expertise. | | | | your free healthy smile checklist first visit coupon. |
| Tip 5 - Use the motivation your ideal clients already | | | | |