| In previous articles, we discussed how to attract | | | | When the prospect comes to your blog, it's important |
| prospects to a legitimate home based business | | | | that they see valuable information there - information |
| opportunity. The last two articles addressed two of | | | | that is helpful to them. |
| the best target markets where you can find these | | | | It's all about giving them something without selling. They |
| prospects. | | | | appreciate you for this. They want to learn more from |
| Today's article talks about the actual marketing | | | | you. They are compelled to fill out their information on |
| components needed to attract these prospects to you | | | | your capture page. By "opting in," they are giving you |
| and help "pre-sell" them on you and what you have to | | | | permission to communicate with them. |
| offer. | | | | 4.Provide your prospect value plus present your offers |
| Your goal is to generate many leads each day. You | | | | - This step is critical. Your prospect has given you |
| must put yourself in your prospect's shoes. Tell your | | | | permission to communicate with them. But you must |
| prospect about your experiences. What were your | | | | continue to provide them value in the form of |
| problems in finding or starting a home business and | | | | auto-responder emails. |
| how did you solve these problems. In doing this, they | | | | After providing a few value-based emails, you can |
| relate to you. | | | | then present an offer to them. This offer can provide |
| 1. A focal point for your content - You need one | | | | information about your home business opportunity or |
| central location to send your prospects. This is where | | | | the products/services you sell. |
| you provide the educational information that answers | | | | I like to send at least three educational emails before |
| their unanswered questions and helps solve some of | | | | sending them a promotional offer. I then send them 2-3 |
| their problems. | | | | educational emails before sending them another offer. |
| This doesn't have to be a website. It can be in the | | | | I have found that if you do this process properly, many |
| form of a blog. In fact, a blog is probably better since | | | | prospects will come to you asking about any legitimate |
| you can always be updating it. | | | | home based business opportunity you recommend. |
| The key here is to know what your target market is | | | | Many times they do this before you place the offer in |
| looking for. Providing them with this information is critical | | | | front of them. |
| to helping them know you better and satisfying their | | | | They have come to like you and respect you because |
| needs. That allows you to build a relationship with them. | | | | of the valuable information you have provided them. |
| They begin trusting you and become interested in | | | | They want to follow you. |
| what you have to offer. | | | | These are highly qualified prospects for your business |
| What are they interested in? Since you are attracting | | | | because they have a strong interest in what you write |
| them to your home business opportunity, they are | | | | about on your blog. |
| interested in books, coaches, systems, specific internet | | | | They see that you have placed their interests above |
| marketing topics, and many other things. This was | | | | your own. You are unlike most network marketers out |
| covered in previous articles. | | | | there who start promoting their business right out of |
| 2. A web of content on the internet that drives traffic | | | | the gate. |
| to your blog - This can be in many forms. It can be | | | | Each one of the components is critical to your |
| articles, videos, or comments on other blogs, forums, | | | | success in attracting prospects to your business. Each |
| etc. Each of these pieces should link back to a | | | | must be there in order for this system to work. |
| category on your blog. Your piece of content should | | | | It's very important that you offer them a legitimate |
| relate to this category and entice the reader to go | | | | home based business opportunity. You don't want to |
| there. | | | | go to the effort of providing them all this valuable |
| 3. A capture page on your blog - You must receive | | | | information and then offer a business that does not |
| your prospect's permission to communicate with them. | | | | offer solid income potential. |