A Woman's Guide to Starting a Business

The top reason a lot of businesses fail is pooraspects of your business, not just the ones you like.
management. This is closely followed by poor financingFor example, you may need to have meetings with
and lack of experience. Many people, not just women,lawyers or accountants or consultants.
go into business with more passion than businessDo you have a clear vision of where you want to be
sense. Whatever path you choose, passion isin five years? Do you have a plan on how you are
important, but passion alone won't pay your bills orgoing to get there?
replace your day job. You have to have a plan.A successful business grows out of vision and
One thing we need to think about is whether ourplanning. Know where you want to go. Then make a
chosen business is one which has a high incomeplan to get there.
potential. According to the Center for Women'sHow does having a business fit into your personal life?
Business Research, there are more than 10.4 millionHaving your own business means you no longer get
businesses owned by women, but only 3% of allholidays and weekends, at least at first. It means you
women-owned businesses earn revenues of over amay have to limit family time during the early years
million dollars compared to 6% of men-ownedwhen you are trying to get your business off the
businesses.ground. Can you make the necessary sacrifices to
On the other hand, according to All About Womengive your business a fighting chance? Can you hang in
Consumers, when women are provided with relevantthere when you don't attain instant success and persist
information, they do more research and due diligencein the face of defeat?
than men. They also tend to become millionairesWHERE TO GET MORE INFORMATION
younger than men and own the majority stakes inOnce you've decided that starting a business is
over half of privately owned businesses.definitely for you, the next step is to visit the Small
Ask yourself the following questions as you considerBusiness Administration (sba.gov/.) This site has a ton
starting your own business:of information about everything from planning your
Do you know why you are going into business?business to naming your business. There is also
You may think it's just to quit your job, to be home withinformation on getting licenses and permits, financing
your kids or to pursue a dream you've always had. Ityour business and paying taxes.
could be to attain more of a sense of fulfillment thanThe SBA also has a division called the Office of
you can ever achieve by working for someone else. ItWomen's Business Ownership (OWBO) which helps
could be because of the earnings potential. Whateverwomen start and own successful business. For more
your reasons for going into business write them downinformation, visit sba.gov/aboutsba/sbaprograms
and keep them where you can refer to them oftenonlinewbc/index.html.
when the going gets hard and you want to quit.There are OWBO women's business centers across
Do you have what it takes to be the boss?the country. These centers were created to help
For a lot of women who are trapped in an 8-5women start businesses, and obtain financing if
environment, the answer is an unequivocal yes. Butnecessary.
owning your own business means you have to beStarting your own business is an achievable dream.
committed around the clock. It means you may getTake the time to know what your dream is, why you
phone calls in the middle of the night or while you'rewant to pursue it, where it's likely to lead you and how
traveling on vacation. It means you have to deal with allyou're going to get there. Then make it happen.