Does Starting a Home Based Business Scare You? Is it Self-Perception Or the Marketing Plan?

Change itself is a scary thing. The world is changingThe first step is WHY you desire to change. Why do
but we can't direct the world stage. Economic stabilityyou want to change? Write 3 goals on 3 small stock
structured over decades is changing in a matter of acards. Tape one on your bathroom window, place one
few short weeks...homes, unemployment, retirementon the dashboard of your car, and carry one in your
funds and our hands are tied as do what we can do.wallet to look at every time you use it. These are your
It's like being surrounded by these encroaching walls ofdreams; they are brilliant stars to light your way.
changes and no matter how hard we beat againstThe second step is HOW you plan to change in order
these walls, there doesn't seem to be a breakthroughto realize your WHY goals.
door to return to some normal balance.This is the BIG ONE. This is the long road...this is your
You see, I know how to work at a job, 9 to 5, pay offpioneer journey across trials and tribulations ...this is
credit card bills, and keep some savings foryour route to unknown experiences, fears and
entertainment or holidays. But I don't know aboutpossibilities, your entry position into products, personnel,
starting a new venture, a home based business. I wantfinances, marketing and sales. Where is your map to
tangible results but I have no training. Goodness knowsnavigate through these explorations, both personal and
I have l heard stories and statistics about businessbusiness know-how?
failures.This is the beginning of developing new habits that
Many people are looking more at home businessconsistently and quickly move you in the right direction.
opportunities within a plethora of processes andWithout a reasonable turn around and return on
promises. The one question everyone asks: "Thisinvestment, self-doubt begins to filter into self
sounds good but can I do it." If you've never run aperception...maybe I can't do this...it's not meant for me.
home business before you'll have a lot of questionsI'm not good enough to be successful because of
about both the framework and delivery of the__________________ (fill in your blank)
business as well as your personal competence andIf you are contemplating a home business but you're
confidence to handle it well. This article will focus morenot sure where to start or what will work or who will
on how your self perception can affect the start ofhelp, make sure you get a short but comprehensive
your home business. The next article will deal moreeducation first. Education Rules Empowerment. In order
with self-discipline and business success.to win, you must be able to see the whole field and
First, let's define perception as the individual way yousee yourself with the power to win. You may decide
see the world around you which makes the foundationto start by producing your own home-based product
for your concepts and beliefs. It's more than justor service. Or you may decide to plug into a large
seeing with your eyes; it's how your brain makessuccessful network marketing company and help to
sense and fits everything into your model of reality. Anmarket their product(s). Either way, make sure you set
interesting note is that often our models of reality willup a total business plan, a "map", and a total big picture
pre-condition any new things you may be looking at.of what your successful business will look like. It should
Second, home business success will depend onbe a 100% generic based on the business model only,
working harder on your self-perception andnot any branding. For example, the business plan to
re-conditioning old habits or beliefs. In fact, you willstart a florist shop should not be specific to just one,
discover how financial success is affected by thefor example, ABC Flowers for You.
marketing plan which, in turn, will affect both selfThis overview will show clearly the following factors:
perception and discipline. A strong, simple marketing... The marketing plan...makes sure you are absolutely
plan that helps to grow your business will also growclear what marketing efforts, expenses and results to
your self-worth and discipline.expect. Here is one key: make sure it is as simple and
When it's working and I'm making money why wouldn'tcost effective as it can be. (Particularly, if you follow
I try harder, longer, happier, richer.the network marketing model make sure it is super
When it's not working and I'm spending more than I'msimple and highly doable by everyone)
making, why would I continue?...return on investment...see actual cash projections
Why would I even want to try?based over 6 months based on customer base
Here is a familiar story that has happened to more...ongoing training and support with peers
than a few entrepreneurs. In this example let's call theIn summary, it's ok to feel scared about starting a
character, Joe. At one time he had no income ... nohome business for a variety of legitimate reasons. It's
friends ... no connections ... no prospects ... and lived in aeasy to realize WHY we need to look seriously at a
seedy little apartment. Not only was he broke, but alsoprofitable home business. What's important is to
overweight, out of shape, and had no real plan forinvestigate the HOW a home business works.
changing things in his life.Robert Ringer, a foremost business teacher points out,
It took one simple act to turn his life around. He walked"I'm constantly reminded through my teachings that the
to the bathroom and looked in the mirror. To put itkey to great wealth lies in the nurturing of intangible
mildly, he did not like what he saw staring back at him.assets - things that cannot be taken from you. In other
He became immediately conscious of the fact that thewords, assets that makes you immune to the state of
guy in the mirror was responsible for thisthe economy and other external factors.
predicament...this sorry image in the mirror had alwaysFirst and foremost in this regard is your mind-set.
been at the controls.Before you can become prosperous, you have to
He then did something that forever changed his life. Hemake the decision to become prosperous. And a
ran his right index finger over a bar of soap that wasprosperous mind-set can be developed. I'm not talking
on the sink, and then made an X with it on the mirror -about corny positive mental attitude stuff here. What
right through his face. It was a symbolic act, meant toI'm referring to is a totally realistic, sober view of the
signify that the old former Joe was being struck out inworld ... an understanding of human nature ... an ability
the mirror from his life. He made a vow to allow a newto grasp reality."
Joe to emerge, to get rich, and to change everything inIt all starts with self-perception and the simple question
his life. And he took the first steps to do so.Can I do this?