| Every business owner wants to use time-proven, | | | | Immediately, the message is sent across to the |
| effective marketing tactics that build strong brand | | | | end-user without them having to peruse through a |
| awareness and increase its clientele. Small business | | | | pamphlet or packet that usually instills a lack of interest |
| owners today may not necessarily have the tools to | | | | or frustration. |
| spend an insane amount of money on television | | | | E-mail blasts are excellent for small business owners |
| advertising, radio spots, or other costly advertising | | | | to send out to their network of contacts. Even better, |
| avenues such as billboards emblazoned with | | | | they're excellent for building a database on a website. |
| state-of-the-art graphics. Other advertising methods | | | | E-mail blasts should be kept simple, to-the-point, and |
| exist that are cost-effective and have the ability to get | | | | underscore promotional offers to gain the reader's |
| the company's branding message across. We have | | | | attention. Moreover, they can be sent out to multiple |
| looked at some of the most efficient and least | | | | parties from the recipient, increasing word of mouth |
| expensive advertising measures from websites such | | | | buzz. |
| as Business Knowledge Source for small business | | | | Social networking sites have become a marketing |
| owners that we believe will fit in with your budget while | | | | phenomenon that is helpful for businesses in spreading |
| helping to create a profitable business. These include: | | | | their brand, mission, and services and/or products in the |
| 1. Postcard marketing | | | | form of a user-profile. Also, sites such as and have |
| 2. E-mail blasts | | | | changed the face of Internet marketing by establishing |
| 3. Social networking sites (i.e. Twitter or Facebook) | | | | the online sphere as a word of mouth metropolis. Now |
| 4. Podcasting | | | | is the time to take advantage of social networking |
| 5. Creating a website | | | | sites. |
| It is no surprise that 163.3 million Americans use the | | | | Another helpful marketing suggestion is to create a |
| Internet whether it is to find out new information, shop | | | | simple podcast. Not sure how or where to start? |
| online, or learn about a business. For this reason, it is | | | | Make sure your computer has a web cam. If it doesn't, |
| crucial for start-up and small businesses to leverage | | | | these gadgets can be bought at inexpensive price at |
| the power of the Internet instead of focusing on | | | | large computer and electronic retailers. Introduce your |
| traditional advertising maneuvers such as print media | | | | business concept through the podcast that is less than |
| and television advertising. | | | | 30 seconds. Podcasts are an excellent marketing tool |
| Postcard marketing may seem slightly outdated, but it | | | | because they can be posted on a website, sent |
| is important to highlight the massive effect of | | | | through e-mail, and posted on sites such as YouTube. |
| postcards. Postcards printed on 4" by 6" index cards | | | | According to Quantcast, YouTube averages 72.5 |
| are highly noticeable in the mail because they can be | | | | million users per month. |
| flipped over and read in a matter of seconds. | | | | |