| When people are looking for opportunities to start their | | | | of competition for home and gardening wares, and |
| home based businesses, they usually miss the boat. | | | | that there would be seemingly limitless competition |
| Where they fall short is their broad, open-ended | | | | here, so I would want to consider niches like |
| approach to picking a product or service to sell or | | | | composting or even pruning equipment. Competing with |
| promote on the web. Because we have access to so | | | | the bigs like Home Depot, Lowes, et al would be a bad |
| many tools online, there is absolutely no excuse to | | | | move in this situation. When you choose a smaller |
| launch a website or start a business without having | | | | target like composting equipment, you make it easier to |
| done proper research. The tools available to | | | | do well in search because you have fewer customer |
| marketers and small businesses include keyword list | | | | types. Considering your competition is as important as |
| generators, reverse search tools, and even a few that | | | | determining how much demand there is for that |
| allow us to assess how much competition we will | | | | product. I have fought tooth and nail with clients who |
| have upon launching our websites. With all of these | | | | have wanted to sell or promote things that based on |
| pieces in place, we have little or no excuse for picking | | | | Google (and let's face it, who else would you need to |
| a bad niche. | | | | base it on?) do not exist and have no market. Don't |
| If you were going into battle, would you pick an enemy | | | | market to non-existent customers. Simply put, there |
| that was 1 million troops strong, or would you rather | | | | are factors such as supply, demand, and competition |
| fight a group of strays who are few in number and | | | | that need to be a huge part of the conversation when |
| less ready for combat? The same question can be | | | | picking a market niche for your home based business |
| asked when you are going to compete in a given | | | | ideas. |
| niche or marketplace on the web. I know there is a lot | | | | |