| So what exactly is Internet marketing? Simply put, | | | | A squeeze page (also known as an opt-in page) |
| Internet marketing is the selling and promoting of | | | | contains a form, asking visitors to subscribe to your |
| products or services over the Internet. It has its | | | | emails. Usually this form is provided by an |
| benefits over a conventional business, such as the fact | | | | autoresponder. An autoresponder is a program that |
| that you do not need to set up a physical store & | | | | allows you to email your subscribers automatically. |
| put products up on the shelves to sell. As such, Internet | | | | You'll need both of these for list building purposes. |
| marketing can be much more cost effective than | | | | Cultivate a relationship with people before you sell |
| having a business in the "real world". This is good news | | | | them anything. This is so that you earn their trust. It is |
| for wannabe entrepreneurs who have a tight budget. | | | | easier for others to buy from someone they trust. |
| Generally speaking, there are 4 things you need if you | | | | Make sure squeeze page grabs attention and |
| want to start an Internet business. | | | | stimulates curiosity. Make them want to subscribe to |
| 1. A product or service | | | | you. |
| This is what you'll be selling. It doesn't have to be your | | | | 4. Targeted traffic |
| own product or service. You can sell someone else's. | | | | It is useless to have a really good website but not |
| This would be known as affiliate marketing, whereby | | | | have any traffic. It's also equally pointless to have tens |
| the affiliate sells a merchant's product or service and | | | | of thousands of visitors to your website but none of |
| receives a commission for that sale. | | | | them come from the target market. Make sure you |
| Another point to take note of is that you need not just | | | | have targeted traffic coming to your website. |
| limit yourself to selling physical products. You can sell | | | | These are the general guidelines to starting an Internet |
| virtual products like ebooks too. | | | | business. It's not about pushing for a sale. It's more |
| 2. A website | | | | about developing relationships with people and then |
| This could be a blog or just an ordinary page with a | | | | getting them to buy from you. If in future you choose |
| sales copy on it. However, don't just put a sales copy | | | | to sell another product or service, you need not look |
| and a check out button on it. Too much selling will | | | | for new customers. You can sell it to the list that you |
| make you sound pushy. Be sure to have the next item. | | | | had built previously. A relationship with a customer can |
| 3. A squeeze page and an autoresponder | | | | go a long way. |