How NOT to Start a New Business Venture

No one goes into business lightly. I once heard that itshould and shouldn't do.
takes an average of two years from the time aStep III: You finally begin to tentatively dip your toes in
person starts to thinks about starting a businessone at a time - all the while hoping that you have
venture to the time they actually do it. Isn't thatpicked the right opportunity, but constantly worrying
incredible?that you haven't.
I think one of the main reasons for that would be thatRecognize the dance now? Well, that is precisely why
they are looking for that guarantee - some sort ofa significant percentage of all new businesses fail in
assurance that they won't be risking their livelihood intheir first three years. Everyone does this same dance,
vain, or end up losing everything they've worked soso that it seems like only those who are 'lucky' or have
hard for on a venture that may not be successful. Ina large financial reserve to keep them afloat for those
other words, they view it as a gamble.initial 'perilous' years of business end up successful.
As a result, most people end up doing the sameThat isn't the case at all. The problem with this well
dance. It's a familiar dance and you may actuallyworn routine is that it forces you to put the cart before
recognize some of the moves. Maybe you're alreadythe horse. It makes you start from a place of fear
an expert at it? Well, let's find out - pick your startinginstead of confidence and, as a business coach, a big
point from the following:part of my job has been to help entrepreneurs unlearn
1. You're dissatisfied with your job, or no longer excitedthis dance.
by it. You want to work for yourself, but stop short ofWhen you work for someone else it can be almost
quitting because you're not sure what to do?acceptable to hate your job and yet do it for the
2. Your lifestyle is making your job more and moremoney. Ever done that? However, when the business
impossible - maybe you're newly married and don'tis yours, that's a luxury that's no longer available to you,
want to work long hours away from home; you havebecause if you go in with that attitude, all you're doing
young children and no childcare; you recently wentis acquiring for yourself a very expensive job - and
through a life transition, i.e. a divorce, retirement,one you cannot easily escape from!
bereavement, relocation or you just want somethingSo then how should you start out in business, I hear
else, a change in direction, more freedom, etc.you ask? Well, start by asking yourself a few simple
3. Your company is downsizing and you're so worriedquestions: What do you enjoy doing? What do you do
you may lose your job, you're stressing out about it.effortlessly? Is there anything you would quite happily
4. You have lost your job and think this may be ado for free? What do you like? What do you hate?
great opportunity to start your own business.What do you want to change?
And so the dance begins. Step I: You start to seriouslyThat's a good place to begin. Be brutally honest with
consider self employment. You may start by viewing ayourself in answering these questions and you'll begin
few online presentations about work-from-hometo have an idea of what type of business you'll enjoy.
opportunities; download brochures of MLM businesses;You want to enjoy your own business, don't you?
attend exhibitions that showcase franchisingThat's a huge part of why people start their own
opportunities; talk to friends, etc.businesses. If you do the above, you will be starting on
Step II: You weigh your options, usually based on thethe right path and with the right help could be on a fast
financial investments required upfront. You wrestle withtrack to financial success.
yourself about whether or not to sign up. What you