| The first thing you must learn is that not all marketing is | | | | explains and get the exact same results as someone |
| equal, and that you need to know your market or you | | | | who has been doing that job for years. This is what |
| will be wasting your money. Most people use the shot | | | | makes companies such as McDonald's and other large |
| gun approach. They spend a lot of money on all kinds | | | | chain companies so successful. They have every |
| of advertising and marketing hoping to hit a few people | | | | single thing that needs to be done completely |
| and get them to come into their business. This is not | | | | systematized and that system explains how to do, |
| only a waste of time, money, and energy, but it's also | | | | what they will need to do it, step by step instructions |
| not very effective at all. The best, and only method in | | | | for doing it, what it should look like when it's done |
| reality, is to learn as much as possible about your | | | | properly, and what it shouldn't look like if done poorly. |
| target market. Your target market is those people | | | | The third and final essential element you absolutely |
| who are most likely to purchase what you have to | | | | must know about if you want to know how to start a |
| offer. | | | | small business is that your job is to work on your |
| For example, you won't find any advertising for making | | | | business, and not in your business. Many people don't |
| your vehicle look fancy, flashy, and really cool in | | | | build a business; they create another job for |
| magazines such as Women's Health or anything like it. | | | | themselves where they are the boss instead of |
| Why won't you find them there? Because the people | | | | someone else. When you learn to work on your |
| who offer those types of products know that women | | | | business instead of in your business, you are able to |
| who read magazines such as Women's Health are not | | | | go away for six weeks and be making more money |
| the most likely people to buy what they offer. Instead, | | | | when you come back than you were when you leave. |
| they put their advertising dollars into ads in magazines | | | | The problem for most people is that they end up |
| that men between the ages of 18 and 25 read | | | | creating a prison for themselves. Doctors, lawyers, and |
| because they are the most likely to buy those types | | | | various other examples are available for you to see |
| of products to make their cars look that way. | | | | what I am talking about. If a doctor goes on vacation |
| The second essential element in order to understand | | | | for a week, they don't make any money. They need |
| how to start a small business is to create systems for | | | | to be in the office in order to create an income. They |
| every aspect of your business. Again, most people | | | | have created a job for themselves that depends on |
| open a store or service and just go about doing things. | | | | them When you work on your business, you develop |
| Most of the time, the only person who knows how to | | | | a business that builds and manages itself with the use |
| do things the right way is the owner or the person | | | | and help of employees and it makes you more and |
| who has been doing it for the past two years. You | | | | more money over time whether you are there or not. |
| need to create systems for every aspect of your | | | | If you want to know how to start a small business, |
| business in order to get the best results. | | | | start by learning how to work on your business instead |
| When you create systems, anyone should be able to | | | | of creating another job. |
| read the system and do the job that the system | | | | |