| You must be pining for long to start your own business | | | | may not succeed and your investment and efforts will |
| but some thing is stopping you from living that dream | | | | go futile. This handicaps a prospective entrepreneur |
| of yours. The common problems faced while setting | | | | and kills his confidence. This further stops you from |
| up a firm is fear of being rejected by the consumers, | | | | starting any new firm. Look at what others have done |
| dearth of capital and limitation of ideas. It is important to | | | | in the past, think on the same line with an innovative |
| outline the personnel needs of your business so that | | | | approach. Stop worrying about every little detail that |
| you understand your requirements. It is better to | | | | could sabotage your new venture. Begin researching |
| start-up with the few essential employees such as | | | | on problems faced by the everyday consumer. Look |
| accountants and marketing managers, and then | | | | at what the consumers require and work on a product |
| consider expansion from there on. | | | | that is user friendly. Give them what they want. List out |
| Fear of being rejected: You may fear that your ideas | | | | your areas of interest, figure out situations that make |
| may not be lucrative enough to make business. You | | | | your area of interest more fun or easier. |