| It can be said that most people do give careful | | | | take either a lot of advertising or great deal of effort |
| attention to the naming of their domain, but it can also | | | | over a long period of time to gain traffic. There a few |
| be said that many times they fail to consider the | | | | ways to remedy this. One way is to choose multiple |
| success value in their choice. One of the very basic | | | | domain names with a redirect in place. |
| principles of how to start an Internet business is to first | | | | First, Keyword Research should be used to come up |
| determine what you are branding. | | | | with a domain name related to web user searches, in |
| Branding is the essential core to your marketing | | | | this case those that are looking for healthy pizza |
| campaign, it is the element that remains consistent | | | | recipes. Next, John should brand himself as well, after |
| throughout your many different types of marketing. | | | | all he is thinking about a cookbook someday. |
| Most of us do not have the resources to start an | | | | So after some Keyword research he finds that |
| online business with massive amounts of advertising | | | | "healthy pizza recipes" is a phrase that gets over 200 |
| that would be needed to drive traffic to our new site | | | | searches per day and has very little competition. |
| therefore we must give careful attention to the | | | | The.org and the.net domains are available for this |
| branding, right down to the domain name. | | | | exact phrase so he buys both "healthypizzarecipes.org |
| It's one thing to have a nice sounding domain name | | | | and.net". To brand himself he simply buys |
| and it is another that to have a domain name that has | | | | "johndoepizza.com". |
| a purpose, and in business that means making money. | | | | He is still going to buy the "doeknowsdough.com" |
| Let me explain by using an example of starting a | | | | domain in addition to the other three, but he will focus |
| business in the cooking niche. | | | | on "healthypizzarecipes.org" to drive traffic and have |
| John "Pizza" Doe loves to cook pizza and has a good | | | | the other domains redirected to this site. He may even |
| idea about a website devoted to low calorie, healthy | | | | consider using one of them as a blog. |
| heart pizza recipes. He may even want to write a | | | | The main point here is if you are selling a product, use |
| cookbook one day. So like most people he gives | | | | Keyword research to find a good domain name. If you |
| careful thought about a clever and catchy name for | | | | are branding yourself you'll obviously want to get a |
| the site. He comes up with "DoeKnowsDough.com". | | | | domain that includes your name. Then buy any other |
| That's not bad and it has a clever play on words. | | | | domains you like and use your hosting plan to redirect |
| The problem is that it is just the type that is going to | | | | them. |