| If you are wondering how to start your own business | | | | the marketing rolling you can take a time out to do |
| online so that you can generate a second income, then | | | | yourself a favor. Create a guide of all of the steps |
| a membership website may be just the ticket. | | | | your client will need to take to get to where they want |
| Independent professionals, business owners and | | | | to be. This guide will be the source of all of the content |
| people with expert knowledge on a specific topic are | | | | for your membership website, not to mention future |
| often successful working with information based | | | | marketing articles, and other information products. It will |
| membership websites. | | | | also ensure that you take a full inventory of everything |
| These members only websites are excellent coaching | | | | that you have to offer and that your message |
| tools for teaching strategies, sharing information and | | | | remains consistent. |
| helping clients get the results they are looking for. For | | | | 4. Roll out an entry-level product. |
| the owner of the password website they provide high | | | | Take a small slice near the beginning of your guide, |
| profit margins, and steady income that has a tendency | | | | and use it to create an inexpensive entry-level |
| to increase exponentially over time. So how can you | | | | information product. In this stage it is particularly |
| go about creating a second income stream from a | | | | important that the value you provide, far exceeds the |
| membership website? | | | | cost. This is your chance to really earn your clients |
| 1. First you need to choose your specialty. Lets | | | | trust and you have to make it an easy decision for |
| pretend that you are creating a coaching company | | | | them. |
| that teaches others how to have the same success | | | | 5. Set up your membership website. |
| as you have had a as financial planner. In order to | | | | Decide how you are going to get a template. If you |
| make you unique you must narrow the topic down | | | | are savvy in this area don't let me stop you from |
| farther than just financial planning. You could specialize | | | | creating your own, but if that's not the case don't get |
| in eliminating taxes on IRA distributions for retirees. | | | | overly concerned. You can outsource the project to |
| That was the topic for my last membership website | | | | an online or local company to get a customized site, or |
| and it has been very successful. Whatever topic you | | | | you can work with WordPress or purchase a |
| choose it needs to be specific enough that it makes | | | | ready-made membership website template online. (To |
| you unique. | | | | look at some options just Google "membership |
| 2. Next, you must determine a method for marketing. If | | | | website template" there are many options to choose |
| you have the time and the ability I personally | | | | from, with credit card processing options included.) |
| recommend article marketing. The reasons are that | | | | Once you have the "shell" of your members only |
| you can gather a large number of very high quality | | | | website you can begin uploading content from the |
| leads in a relatively short period of time. How does it | | | | guide that you have created. When you're done all you |
| work? You create several keyword rich articles a day | | | | have left to do is determine what parts of your |
| that provide helpful information to the people in your | | | | membership website will be updated regularly and if |
| niche. In the article you direct them to your website to | | | | there are going to be any added features like coaching |
| provide their contact information and get more free | | | | calls. Finally, set a price and roll your offer out to the |
| information on the topic. Then you submit the articles | | | | prospects that you have been building a relationship |
| to directories. As your list of leads grows you stay in | | | | with. Since you have been building a relationship with |
| contact with them by providing periodic e-mails with | | | | your prospects by providing them with small pieces of |
| valuable tidbits. | | | | valuable information they are likely to be very |
| 3. Create a guide for your benefit. Now that you have | | | | receptive to your offer. |