| When you're marketing a small business and it's up to | | | | Dividing up my time amongst business activities I handle |
| you to come up with the ideas, it's hard to come up | | | | personally: |
| with a foolproof solution | | | | - 12 hours I will spend on my music marketing clients |
| Immediately, but through experienced evaluation, you | | | | and organizing those jobs, including small business |
| can often determine the most appropriate small | | | | marketing and online vide services |
| business campaign for your marketing budget by | | | | - 4 hours on Auckland posturing services |
| testing, experimenting, changing things up and of | | | | - 4 hours on administering my cd duplication, DVD |
| course the experienced advice of someone who is | | | | Copying and Colour Copying services |
| used to bootstrapping marketing strategies with | | | | - 4 hours article writing for SEO marketing services |
| proven return on investment. So it's time for business | | | | - 2 hours pirate related including preparation and travel |
| and spending honesty and evaluation when trying to | | | | So on average day, not every day I will do a 4 hour |
| work out what it is I’m supposed to be doing to | | | | session to cove the 20 hrs p/week I work on |
| develop my business interests, from my DVD Copying | | | | administering my businesses and taking care of sales |
| business, to new video and music ideas, to our | | | | and marketing etc. but most days, not every day, |
| expansion of our Colour Copying services in Auckland | | | | depending on whether it's the weekend or not I will |
| this year. | | | | have to either have to do an hours posturing or a |
| Sometimes I think hard about how I apply my time and | | | | pirate party. There's a lot of stuff not covered here |
| a classic example is the fact that I tend to write for | | | | but will have to be don regardless, I don't see my self |
| SEO rather than fixing my site so it looks more | | | | seriously only doing 5 hours a day and some days not |
| appealing to visitors that do come. But if I just keep | | | | doing anything at all. Analysis of time spent on various |
| writing, won't eventually it just keep adding up? Yes, | | | | projects: |
| but that's not the point. Sure I can write a lot and that | | | | Music marketing product would take about 20 hours to |
| will help with marketing my businesses and making | | | | write and edit, I bet if I spent 2 hours on it a day it |
| more money, but, there are probably better uses of | | | | would probably take less than a fortnight. |
| my time. At the moment I am mainly article writing and | | | | Then suddenly I’ve got a product I'm selling for $47 |
| using this to build links for SEO, and I also run very | | | | a pop. If I put |
| modest ppc adwords campaigns, and periodically I | | | | $25 down a week to advertise it and I get 250 visitors |
| may make a video for depending on whether I see I | | | | and I sell 2 copies p/week then I will be happy. But for |
| as appropriate for reaching out to customers. | | | | my 12 hours music marketing, I get $300 but I don't |
| Dividing up my time appropriately is the most | | | | have to spend any money on advertising. What if I |
| successful strategy to get the most out of efforts in | | | | spent a day making something I later sold for $17 a |
| my business ventures. Article writing takes a lot of | | | | pop, how many would I have to sell to make it worth |
| time, but at the same time it's easy for me to do, and | | | | it? If I sold 20 copies, made $340, and put lets say $40 |
| doesn't cost as much as Google ppc adwords | | | | into ads and promo well that would be getting near |
| advertising, but I have decided that adwords is more | | | | worthwhile, especially if it was something I could sell |
| effective for local services whereas SEO is more | | | | forever. I think I really need to think of some basic |
| successful for online marketing to a worldwide | | | | problems to solve, so I can write an ebook info |
| audience. Unfortunately it can take months to get the | | | | product every weekend. Imagine if I had 20 and I sold |
| results but at the same time once you have good seo | | | | 2 of each week for a profit of $15 after ad expenses |
| rankings for terms that convert. How can we analyses | | | | – that would be $600. Not a bad recurring income |
| what will be the best new business ideas and | | | | form a days work a week for 5 months. |
| marketing strategies for new business ideas? | | | | |