Sanity Check - Buying A Business

In the business broker community there is a reviewOnce you have a percentage return on your
process that helps a buyer determine if a businessinvestment we need to multiply it by the Cash
purchase makes sense or not. This check can berequirement in order to come up with a dollar amount
done by a Fortune 500 company where everything isreturn needed. This restated is Dollars invested x
figured down to the penny and takes 1000 hours ofpercentage (stated as a decimal) = Dollar return on
research or it can be done by a small main streetinvestment.
shop buyer who figures it out in 1 hour. Each item in thisExamples:
review process requires a decision. This decision can1) Investment of $50,000.00 @ 6% Return On
be based on extensive research or just on aInvestment (ROI) would be calculated as follows:
reasonable guess.$50,000.00 X .06 = $3,000.000 (Dollars return on
The beauty of this process is; how long you want toinvestment)
spend on doing this activity is totally up to you. As we2) Investment of $50,000.00 @ 20% Return On
review this process, I will explain the variables of thisInvestment (ROI) would be calculated as follows:
system so you can make the necessary decisions$50,000.00 X .20 = $10,000.00 (Dollars return on
where needed. Remember, this is only a tool to helpinvestment)
you make decisions about a business purchase; it isDebt Service: The reason we need this number is
not a sure-fire foolproof system. I will just lay it out forbecause this is a financial expense of owning a
you and you make your own decision as to the validitybusiness. It is not an operating expense of the daily
of this formula for analyzing a business purchase thatbusiness operations but if you have debt, in your
you may want to make.business, you must be able to make the payments, out
The Sanity check requires two mathematical formulas,of the business operations profit. Usually this payment
which require dollar amounts or other numbers to beis mostly interest and a smaller portion is the principal
entered in each formula. The math is calculated andreduction of the loan balance.
then the results are compared against the purchaseMost professionals deduct the whole payment when
price. If it doesn't work out the way you wanted, youdoing this analysis, because the business must
have the option of then going back and change somegenerate enough profit to make the whole payment.
of the numbers and do the calculation a second time.My personal preference is to just deduct the interest
The two formulas are:portion and to add the principal portion of the payment
1. SP + WC - BF = CRto working capital amount needed. This counts as
Sale Price + Working Capital - Borrowed Funds =more money being put into the business just like
Cash Requirementfinancing inventory and/or accounts receivables.
2. SDE - FMW (FO) - DS - ROI = Extra Profit/LossFor simple one-hour analyses it is not worth splitting up
Sellers Discretionary Earnings - Fair Market Wage (forthe payment. In the case of a very large principal
the owner) - Debt Service - Return on Investmentreduction payment it could be unreasonable to not split
(Cash Requirement x Interest rate -Stated as ait up. It is up to you. You can always try it both ways,
Percentage) = Extra Profit/Losssince this is a process to raise your understanding, not
Since each item in the formula needs to have a dollarto come up with a fixed answer of, yes! it is a buy or
amount determined, we will define the terms and thenno! it is not a buy.
discuss how the dollar amount is derived at.Fair Market Wages: This is an amount that the new or
Terms Definition:old owner would be paid, if he were an employee not
Sale Price: The price that is being asked for thethe owner. If the owner were the company salesman
business or the price the buyer is thinking of offering.and also the company bookkeeper working a total 60
Depending on when you do this analysis. If you arehours a week, a reasonable salary would have to be
trying to determine an asking price you would calculatedetermined for each job. As an example only, lets say
all the other numbers in these two formulas tothat an outside salesman, in your industry, could make
determine what should be your offering price. We will$40,000 per year. And a bookkeeper usually charges
do examples to make this clear later in this article.$15 per hour. The salesman might very well work 50
Working Capital: The short-term assets minus thehours at this job to earn this salary. If a bookkeeper
short-term liabilities is the accounting definition. Thewould work 10 hours per week doing the bookkeeping
simple explanation would be the amount of moneythat would mean 520 hours per year (10 hours x 52)
necessary to be invested by the buyer to run the dailytimes $15.00 per hour which comes to $7800 per year
operations of the business, once purchased. Thisfor the bookkeeper. The two Fair Market Salaries
would include monies tied up in inventory, and accountswould come to $47,800 ($40,000 + $7,800).
receivables. Money invested to pay the landlord's orSometimes the market salaries are not so easy to
utility company's deposits. Also included is the moneyfigure. Lets take an owner who owns a 99-cent
spent on the business purchase to cover the loandiscount type store. This shopkeeper works 70 hours
origination costs and purchase escrow fees whenper week behind a counter in the store. You can hire a
buying the business. It is the total funds invested intocounter person for $7.00 per hour so this becomes
the business to keep it running. The down payment(70 hrs x $7.00 per hour x 52 weeks).
given to the seller is not part of this number, since it isThen you start discussing that this $7.00 per hour
included as a separate item.counter person would not be able to do the buying.
Calculation notes:You might want to figure a purchasing agent's salary.
1. Cost of inventory: $_________________ (+)This can be done or you can just do simple numbers,
2. Accounts receivable: $_________________leaving the salary only based on a counter person's
(+)wages.
3. Landlord deposit: $_________________ (+)DOING THE MATH
4. Utility Deposits: $_________________ (+)By now you have the information to come up with
5. Escrow fees to purchase:numbers to put into the formula. Let us create a
$_________________ (+)scenario. This was a transmission shop. The
6. Loan origination costs: $_________________customers pay COD-upon pick up of the car. The
(+)parts inventory is from old transmissions and show on
7. Short term liabilities* $ _________________ (--)the books as worth nothing. The seller-owner is asking
Total Working Capital $_________________$75,000 for this business that he is able to takes out
* Short-term liabilities are defined as liabilities that are to$50,000 in profit or benefits. In an interview, the owner
be paid off within 1 year - accounts payables and thementioned that if a buyer will put $40,000 as a down
part of any notes payable that are to be paid within 1payment he would carry the $35,000 balance at 5%
year.interest for 5 years. By observation, we can see that
Borrowed Funds: The loan made for a businessthe current owner sits in the office and does the
purchase from a bank or private party. The privatebookkeeping, orders parts and makes bank deposits.
party can be the seller or some friend or relative whoHe has a manager who bids jobs and handles
might be willing to make a loan. This is borrowedproduction. No one is going out and calling on
money that must be paid back to someone at someprospective business, which is one thing the owner
time in the future.should be doing with his time, but he is not doing. Lets
Cash Requirement: This is the invested cash requiredgo through what the numbers are with this example.
to both buy a business, and working capital-to run theMath Formula #1: Sale Price + Working Capital -
business. The amount of cash needed to make theBorrowed Funds = Cash Requirement
business purchase and run the operations of theSales Price: $75,000
business after deducting all borrowed funds, regardlessWorking Capital: The business requires $10,000 cash
of source.infusion upon close of escrow, mostly to pay the
Sellers Discretionary Earnings / Owners Total Benefits:landlords deposits and start a new marketing
This is the total of all the non-business related benefitscampaign.
going to a business owner or his family on an annualBorrowed Funds: $35,000
basis that have been paid for, by the business. IncludedSo, the calculation for formula #1 looks like this:
in this is definition are taxable profit from operations,Sales Price: $75,000
unreported cash income, owners salary, salaries toWorking Capital (+) $10,000
non-working family members, any amount over the fairBorrowed Funds (-) $35,000
market value of salaries paid to working family=Cash Requirement: $50,000.00
members, family auto expenses, family telephone,Math Formula #2: Sellers Discretionary Earnings - Fair
family office expenses, health and life insurance forMarket Wages For Owner - Debt Service - Return on
any or all family members, pension plan/ profit sharingInvestment (Cash Requirement x Percentage) = Extra
contributions paid for the benefit of family members.Profit/Loss
This can also be stated as the reason why mostSeller Discretionary Earnings in this case is, let us say,
people go to work everyday; they get family support$50,000.00.
for working.Fair Market Wage: You can calculate what you
Calculation notes:consider fair or you can put all of the other numbers
1. Taxable profit from operationinto the equation and see what is left for salary. If you
$_________________ (+)like the salary you buy the business, if not you do not. If
2. Cash $_________________ (+)we were to calculate what the owner's salary should
3. Owners Salary $_________________ (+)be I would not pay much for what he does. Even
4. Salaries of non-working family membersthough he puts in 50 hours a week he really only
$_________________ (+)works 15 hours a week of true production. I am figuring
5. Amount over the fair market value of wagesof5 hours for bookkeeping and banking and 10 hours for
working Family members $_________________ordering parts and answering phone calls. At $15.00
(+)per hour he is earning $225.00 a week ($15.00 x 15
6. Family Auto Expenses $_________________hours) and that multiplied times 52 weeks comes to
(+)$11,700 per year.
7. Family Telephone ExpenseDebt Service: My financial calculator says that if you
$_________________ (+)borrow $40,000 for 5 years (60 months) at 5% and
8. Family Office Expense $_________________the balance at the end of the 60-month is zero, the
(+)monthly payments come to $660.49. Since the formula
9. Health and Life insurance ofrequires yearly figures we multiply by 12 and get
Any/all family members $_________________$7,925.92. Most of this payment is principal reduction
(+)but we are going to just deduct all of the payment as
10. Pension plan/profit share family membersis generally accepted in the industry.
$_________________ (+)Return on Investment: We are going to use the 20%
Total Seller Discretionary Earnings:figure we discussed above. Formula one determined
$_________________that $50,000 was needed as an investment which is
Return on Investment: We need to have this stated asmultiplied by 20% (.20) = $10,000 per year return on
a dollar amount in Formula two. ROI is calculated asinvestment.
follows:Formula #2 (Sellers Discretionary Earnings - Fair
Cash Requirement X \"a Percent\" - the greater theMarket Wages (For Owner) - Debt Service - Return
risk, the higher the percenton Investment (Cash Requirement x Percentage) =
First we must determine what the interest rate returnExtra Profit/Loss) would the look like this:
we wish on our investment. This is a very subjectiveSeller Discretionary Earnings: $50,000.00
percentage and a change in this number can change- Fair Market Wages: $11,700.00 (-)
the whole result of this analysis. If it is of any help,- Debt Service: $ 7,925.00 (-)
many financial investors in "Corporate America" feels- Return on investment: $10,000.00 (-)
they need to get a 20% return on their invested capital.= Extra Profit/Loss: $20,375.00
Companies do not always make money and thereforeThis means that after deducting from the income,
the possible loses are built into the ROI. Some of thewages, financing costs and a return on your cash
reasons are: companies are bought and go broke,investment the business still generates $20,375 more
overseas competition causing expectations of growthprofit. Now would you buy this business under these
and income not to be met, and lastly governmentcircumstances? It would appear, yes! Of course this is
regulations periodically close whole industries. Thesebased on a few assumptions, which might not be true.
are just some of the many risks involved in owning aLets look at them again.
business.The owner is only working 15 hours a week or he is
Putting your money in a bank has little risk, becauseonly doing 15 hours of real work even though he is
the Federal Government insures your deposits in thesitting around all day. The other assumption is that a
bank. The stock market has a lot of risk that many20% return on your investment is a sufficient return for
people do not fully understand, causing them to acceptthe risk.
a long term ROI of 10-13% from mutual fundWe can also consider that if the new owner puts in an
investments. A 95% drop in stock prices like theextra 25 hours a week doing productive sales the
stocks or what happened when we had the oilbusiness should be able to afford to pay him another
embargo in 1992 are indications that the stock market$20,375 for the first year. It would appear that if the
can be a much higher risk than people realize.sales work was done then the profit should greatly
I personally feel that owning your own business andincrease in the second year or maybe even the
buying real estate are much lower risks, providing asecond month.
much higher return. The proof of this can be found inConclusion:
the number of people who got rich in real estate andThis is a tool to help you analyze a business. It is not
the over 25 million small business owners across thisthe end-all of a business appraisal or evaluation. Just a
country.tool to help increase your understanding of a
Figure out what ROI you want and insert this numberbusiness's value that you may be seeking to purchase.
as .20 amount to represent 20% or .06 to representHave fun with it.
6% ROI. This is an annual return on invested money.