| To beat paralysis and get started on your authentic | | | | in your business plan. Take your show on the road and |
| business you first need to master the inner game of | | | | evolve from customer feedback. |
| business. What you're thinking and feeling has direct | | | | 4). Stay Present - Visualize Success |
| impact on the actions you are or are not taking. Use | | | | The only place you can actually build your business is |
| this guide as a business startup list to be sure that | | | | in the now. Always ask this question. What am I |
| you're looking for wisdom in the right direction. | | | | looking to accomplish right now? Then take that action |
| 1). Exploit Your Authentic Edge | | | | and work from there. If you must engage in future |
| Your edge, or marketplace advantage, comes directly | | | | thinking then decide to only do positive visioning. This |
| from your willingness to move into your authentic | | | | means, that you refuse to even contemplate any |
| power. Authentic business building is the willingness to | | | | fearful future. Fear of failure and fear of success can |
| start and maintain a business strategically from your | | | | only exist if you feed them with fearful future thoughts. |
| core makeup. Your best business ideas will come from | | | | Become aware of your dominant thoughts and let go |
| within. Quit looking outside of yourself for confirmation | | | | of anything limiting. What you think about comes about, |
| and approval. Start with accepting this premise; the | | | | so choose as if your business life depended on it. |
| marketplace rewards authentic expression. Your small | | | | 5). Be a Merchant - Ask for the Money |
| business idea came to you and that means that you | | | | If you intend to be a successful businessperson, you've |
| are in the best position to make it happen. Trust your | | | | got to get past the fear of asking for the order. |
| gut. Confidence attracts support and confidence | | | | You've got to start somewhere. Produce something |
| increases in proportion to authentic engagement. A | | | | small and ask someone to buy it. Your fear about |
| true calling inspired business is the only way to go. | | | | self-worth, like "who am I to be asking for this |
| When we plan our startup around the strong | | | | business," fades, once you've asked a few times. Fear |
| foundation of a true calling both fulfillment and | | | | of asking for the money fades once you create and |
| prosperity abound. | | | | express authentically. You only fear asking now |
| 2). Slow and Small Is Better Than Not At All | | | | because your start needs more authentic edge. Sell |
| What the hell are you waiting for? Delay is costly - | | | | the thing that only you can create and the fear will |
| start, complete and sell one small project, product or | | | | lessen. |
| service. The speed and size of your initial success isn't | | | | 6). Any Movement Works |
| as important as completion. Part-time works if it works | | | | Any strategic movement works because it creates a |
| for you. Create your own transition model and follow it. | | | | fresh perspective that's very different from the one |
| Decide on your tolerance for risk and your need for a | | | | that keeps you stuck. All you need is an authentic idea |
| financial/emotional reserve.If you don't fear shoestring | | | | and an approach that you will follow-through on. The |
| business building - go for it. If you require more back up, | | | | only wrong move is standing pat. You can't get there |
| secure that first. Decide what works for you and what | | | | from here, is only true if you're not in motion. Fortune |
| you need in order to be your best. | | | | favors the bold primarily because the bold are moving. |
| 3). Embrace Mistake-Making | | | | 7). Draw Courage from Your What & Why |
| Count on learning from your frequent mistakes. Let go | | | | Too many budding entrepreneurs want to first "figure it |
| of the illusion of building the perfect product, business | | | | all out". That's an illusion. You can't "figure it all out," |
| or service. Especially let go of the notion that you need | | | | before hand, in mind alone. Get out of your "how-to" |
| the perfect business plan to startup your business. You | | | | directed mind and into you "what and why" inspired |
| don't need the perfect business plan. You do need to | | | | mind. What you want to build and your reasons for |
| start with what you have now even if it's nothing more | | | | building it, will do far more to inspire you to action than |
| than your best guess. Accept the likelihood that you'll | | | | a fruitless search for how-to. Then once you commit |
| screw up repeatedly and that's what your supposed | | | | and take action, your optimum path "how-to" appears, |
| to be doing. Those screw-ups will be loaded with fresh | | | | as a result of your actions but not before them. Which |
| realizations and opportunities that you can't see now. | | | | action do you need to engage the most right now? Do |
| Let the marketplace highlight necessary adjustments. | | | | that and you'll have a successful business startup. Align |
| It's impossible to reach perfection in your own mind or | | | | all seven and you'll be soaring. |