Should You Start a New Business In 2010?

If you have ever wanted to open a new business thenowner)? Can you pick up the phone, call a prospect
2010 might just be your year.and ask for an appointment without breaking into a
Many people have taken career paths where selfcold sweat? If you are not comfortable selling, you
employment is a natural progression. You can have ashould keep your job or look for one.
great idea such as the Frisbee, a talent such as an6. Are you a forward thinker and detailed? According
artist, or a skill like a physician. Whatever the situation,to the Small Business Administration, two-thirds of new
you want to be your own boss. This is a good thing.businesses survive for at least two years, and only 44
Small business drives the economy; every businesspercent survive at least four years. They fail because
whether the local dry cleaner or Dell was started bythey do not plan. You will need to write a business plan
someone like you.and do financial forecasts even if you do not need
Before you quit your day job and take the plunge intofunding.
entrepreneurship here are 10 thoughts to consider.7. Can you handle rejection? If your feelings are easily
1. Do you have a passion for what you are going tohurt, work for someone else. Many days in business,
do? You will need to bounce out of bed each day, selfrejection waits around every corner, and you must be
motivating yourself to accomplish a daily work plan toable to handle rejection without letting it beat you
achieve daily goals. You will have to take action solelydown. You will experience rejection from customers,
on your own volition. There are hundreds of things thatbusiness partners, bankers and investors, just to name
won’t get done unless you do them. As your owna few.
boss, that zone out hour to work on your fantasy8. Do you interact well with others? Being a business
football team will be a thing of the past.owner means that you will have daily interaction with a
2. Can you delegate and accept advice? Running avariety of folks, from your own employees to vendors
business requires the performance of dozens ofto customers to investors. You must have the ability to
simultaneous tasks, and it’s foolish to try to handlemanage people effectively without offending them; the
them all yourself. You must surround yourself withability to accept good advice from mentors and politely
partners and employees whom you can trust todiscount the bad; the ability to overlook mistakes or
perform these tasks as you would yourself. You willquietly rectify them; and one of the most difficult: the
need to be able dish out responsibility without worryingability to tolerate incompetence without losing your cool.
over the result. You will need advice and counsel from9. Do you have financial backing? You have a great
experienced business people to guide you as theidea or service. Your business plan is perfect. You
business grows.might feel there is no way a lender can turn you down.
3. Are you ready to work harder than ever? Starting aThe reality is that most lenders want a proven
business is easy, right? Wrong! If you think working forconcept and during these times the lender will want
someone else is hard work, try starting your ownyou to answer this question: “Should your company
business. You will be required to give every ounce ofgo under, how to I get my loan back?” Before you
blood, sweat and tears you can muster. You will havestart your business, you should have enough capital to
to work long hours and be on call 24/7, at least in thesee you through the first year or until the business can
beginning. You think you can take a sick day or asustain itself. So be prepared to sell the boat, your
vacation? Who is going to run the business?jewelry, or ask Aunty Anne for a loan (and get the
4. Are you customer focused? You are the customerterms in writing).
satisfaction department and problem solver. As an10. Do you have experience in the type of business
entrepreneur, you will understand the cliché “Theyou plan to start? If you can’t locate your car’s
customer is King or Queen!” Can you figure outengine, you have no business buying a Lube-N-Go
how to appease your customer when the shipmentfranchise. The most successful business owners have
from Chicago gets delayed three days because of aprior experience in the industry in which they have set
snowstorm? Be polite to people and living by anotherup shop.
cliché “Treat people as you want to beAnd here’s one extra tip to consider- As
treated” will make being customer focused thementioned earlier, you are the customer service
center of your business model.department, but also, the marketing planner, the
5. Can you sell? Every business needs to sell aaccountant, the inventory control specialist, the head of
product or service. Without a sale, there is no way toHR, the chief copywriter, and the sales strategist. If
make money. Even though customers are the lifebloodyou need help in any area consider a business advisor
of every business, you’d be surprised at howto walk you through the maze.
many entrepreneurs hate this aspect of doingAt the end of the day, if you have what it takes to
business. Do you cringe at the thought of cold-callingstart your own business in 2010, then I strongly urge
(walking into a business and asking to speak to theyou to jump into the entrepreneur pool with both feet.