| What Keeps YOU Awake At Night? | | | | every morning, sit there all day on my own & |
| Is it happening to you... a million small business ideas | | | | drive home... madness. It took me a while to catch on |
| swimming around in your head. | | | | until one day... a blinding flash of the obvious. "Hang on... I |
| Then when you think you are on to a really good one, | | | | don't have to do this" |
| it all starts again. Is my idea viable... can I get it to work... | | | | So I cleared out the spare bedroom at my home |
| how will I get it to work? | | | | & moved the office in. Customers do not care, I |
| When you are finally confident that your idea is a goer, | | | | tell them it is a cost saving exercise so that I can keep |
| start reading everything that you can get your hands | | | | my prices low plus, I can access my network 24/7 so |
| on about small businesses. Join local business groups | | | | my response time is quicker. What a fabulous idea |
| and talk to other small business owners and do not let | | | | Peter they said. |
| them go until you find out what you want to know. Find | | | | IDEA #4: What Type of Business Venture? |
| out how THEY did it. Try & squeeze as much | | | | What small business idea takes your fancy? |
| information from them as you possibly can. Being | | | | Whatever it is, I suggest you consider writing a |
| members of business group & like-minded they | | | | business plan so you can figure out where you are |
| will be more than happy to help you. | | | | going & the best way to get there. Depending on |
| IDEA #1: Know Thy Strengths & Thy Enemy. | | | | your type of business you may need some small |
| Conducting a SWOT analysis is an excellent small | | | | business software. Many businesses can be started in |
| business idea. | | | | a spare bedroom, a spare corner or even the kitchen |
| Great... so what is it? | | | | table with very little money and... you can use the |
| It is a technique for discovering:o Your own strong | | | | family PC. |
| points & weak pointso The opportunities that are | | | | IDEA #5: The Web is a Must To Consider. |
| available to youo The strength of your competition | | | | It is just way too big not to. This possibly has the most |
| You will discover the areas of your business that | | | | potential of all small business ideas in terms of near |
| require improving, equipment or infrastructure that you | | | | zero entry cost, almost no infrastructure and the |
| may need for specific opportunities and the best way | | | | amount of money that can generated. Never before |
| to compete against your competitors. | | | | has there been a marketing option with virtually |
| IDEA #2: Who Are My Customers? | | | | unlimited potential, which can be established & run |
| Including a target marketing strategy in your small | | | | from the kitchen table. |
| business marketing mix is a great idea, particularly if | | | | "We need to think about that for a moment" |
| you will be doing business to business marketing. Once | | | | You can have a web site up & running literally |
| you discover who your customers are, it is then a | | | | within hours. And... you can do it sitting at the kitchen |
| simple matter to adjust you marketing to suit. | | | | table while you are shelling the peas for dinner tonight. |
| Bingo... | | | | You can sell your own goods & services or |
| Business is so much easier if you know where your | | | | receive a commission for selling the products & |
| customers are and what their concerns are. Other | | | | services of other people. You can set up a Google |
| beneficial small business ideas include a budget which | | | | AdWords account and, believe it or not, be on the |
| will help you to stay on track & not over spend on | | | | front page within one hour. |
| your marketing efforts. This can be a very simple | | | | Or... you can spend more time on an organic growth |
| document such as an XL spreadsheet, where you can | | | | strategy and pay nothing for your traffic. |
| record & compare actual costs and successes | | | | "So... the world is your oyster" |
| with your estimated figures. | | | | The sooner you get those creative juices flowing the |
| IDEA #3: Be It Ever So Humble, There is No Place Like | | | | better because those that dream up the best small |
| Home. | | | | business ideas are the ones eating at the better |
| I now work from home, it is terrific. I was renting a 290 | | | | restaurants. |
| square foot office for years. I would drive to the office | | | | |