| Do you have a brick and mortar office location or retail | | | | and seen a stack of magazines from all walks of life |
| location that you customers come in to? Then you | | | | sitting there for you to read? This is a convenience |
| could be pre-selling your customers on your products | | | | that the business provides for you while you are |
| and services before they actually even meet with you. | | | | waiting but is it really helping the business? |
| Your first impressions are critical in any business. Just | | | | For your business, try replacing those magazines with |
| like your first image of how you dress, your office | | | | industry magazines specific to your products and |
| should have the same image when a client comes in | | | | services. Do you have brochures and articles about |
| your door. A clean and professional look and feel will | | | | your products and services? Add those to the |
| really make a difference in your customer's eyes. | | | | collection of reading material you provide for your |
| But... what about your office design actually pre-selling | | | | prospects to read. And as your prospect is in the |
| your customers? Most businesses don't think about | | | | waiting room, they may start reading those brochures |
| this. Just like every other piece of your marketing mix, | | | | and flyers and then ask about a specific product you |
| your office is just one more thing that must sell your | | | | have because they were pre-educated and pre-sold |
| product or service for you. It's another tool in your | | | | about that product. |
| marketing arsenal and should not be left out of your | | | | You could also replace those generic magazines with |
| marketing plan. | | | | customer case studies that go in to details on the |
| Here are a few things you can do to make your | | | | before and after experience your happy customers |
| office waiting room really stand out and pre-sell your | | | | had and how you helped them. Give them the details |
| products and service to anyone that comes in before | | | | and show that your products or services work. The |
| you even walk up and shake their hand. | | | | more specific you are, the more the prospect reading |
| Do you know some local celebrities? You should have | | | | the case study will believe what you have to say and |
| your photos with them in your office. This gives the | | | | trust you moving forward. |
| customer a better feeling of celebrity endorsement. | | | | How easy is that? |
| Even if they don't use your service or product it will | | | | By making just a few small changes to your office |
| make the customer more comfortable with you as a | | | | lobby, you are making a much different impression to |
| person. People aren't going to trust you right away. | | | | the customers and prospects that walk in your door. |
| This is just one thing to help them see that you aren't a | | | | Give the prospects that walk in your door an |
| fly by night. | | | | avalanche of proof that you are the expert and the |
| You could frame testimonials and photos of other | | | | best choice for them. You can eliminate most, if not all |
| happy customers. This adds social proof to your | | | | of, their objections and fear of choosing you to work |
| business and the prospect sees that other people | | | | with in the first place. A simple redesign your lobby or |
| have been happy with your results already so they | | | | waiting room for your business is just one cost |
| too will be likely to be very happy with the results you | | | | effective tool to increase sales and help market your |
| offer them. | | | | small business. |
| How many times have you been in a waiting room | | | | |