| One of the most overlooked small business marketing | | | | simple and focuses on just one service or product. |
| ideas is the use of package inserts to upsell and | | | | 2. Make it stand out. |
| continue selling your existing customers. They have | | | | Use bright colors and large bold fonts. You want this to |
| already bought from you before and as long as you | | | | catch their attention as soon as they open the |
| are providing a great service already, they are likely to | | | | package. It doesn't do any good if they don't even look |
| buy from you again. | | | | at it. |
| I see it a lot with the big catalog type of companies but | | | | 3. Make sure it's on the top of your package. |
| most small businesses don't think to use this in their | | | | Don't let your insert get buried in the bottom of the |
| own marketing. Think about the last time you bought | | | | package. You want them to see the insert BEFORE |
| something from Amazon or a catalog company. | | | | they see the product they ordered. You want them to |
| Usually when you get your package in the mail you | | | | open and read it first. |
| also get a few inserts or flyers talking about other | | | | 4. What product or service compliments what they |
| products that you might be interested in. This is an | | | | ordered? |
| upsell. They might even promote it at a special | | | | Depending on the volume and type of business you |
| discounted price on the insert. | | | | do, it's best to find complimentary products that might |
| Any business can do this. Are you a service business | | | | go with the products they ordered. If someone |
| that provides the clients with their invoice after they | | | | ordered a table, they usually want matching chairs, |
| job it done? You could give the client an additional | | | | right? Depending on your product line, they might not |
| insert on a discount on their next job or a special price | | | | even have noticed that this second product would go |
| on another service you offer. | | | | great with what they ordered. You want to offer it to |
| Do you mail customers invoices? You could also do an | | | | them as soon as possible so they can complete the |
| insert here. If you've looked at your cell phone invoice | | | | collection. |
| at all lately they usually stick a couple inserts in with the | | | | Remember that your existing clients at always ten |
| bill promoting their new phones and service plans. | | | | times more likely to buy from you again than a new |
| Let's say you're a printer. You could insert a flyer in | | | | client. Don't pass up the opportunity to sell them more |
| your invoices that reminds customers to check their | | | | of your services and products at every opportunity. If |
| business card stack and order new cards before they | | | | you provide great service, most will be likely to buy |
| run out. Or you could promote a new product you just | | | | additional products from you. Especially right after the |
| added to your line. | | | | first sale. Too many small businesses focus on the |
| When designing your inserts, you also want to be | | | | new clients and not enough on selling more to existing |
| creative. Here's a few things to think about before you | | | | clients. This is a simple and cost effective way to |
| start. | | | | increase sales with very little work on your part and is |
| 1. Focus on only one product. | | | | a great addition to your small business marketing plan. |
| Don't try to fit everything you do on one insert. Keep it | | | | |