| It's exciting to get your small business up and going. | | | | that relates to it. Look locally, state, country, or even |
| You have many hours of thought, planning, product | | | | worldwide depending on your business model. One can |
| service development, networking, funding,blood, sweat | | | | access online social networks for audiences with the |
| and tears culminating together to complete the picture. | | | | same topic of interest relating to your business. Look |
| One of the most valuable lessons I experienced the | | | | for events, trade shows, speakers, conventions and |
| hard way was creating my audience from scratch. As | | | | the like to attend or participate in. Additional under used |
| I've mentioned in other articles more energy and | | | | resources includes the local chamber of commerce, |
| resources are used in starting new things than in any | | | | small business association and colleges. If you take |
| other part of the process. So in that light I strongly | | | | some time to really think about your situation, several |
| suggest that you consider small business start up - | | | | more will inevitably come to mind. |
| leverage an existing audience. | | | | To put a bow on this method of leverage you must |
| In other words don't reinvent the wheel when it comes | | | | not forget networking with those in your industry. In the |
| to building an audience. Take a look at your target | | | | online world many are open to sharing their audience |
| market and see where they congregate physically, | | | | freely or for a percentage of sales made to their |
| virtually, and in association. Your success is in the | | | | audience. Again, the value of a captive audience will |
| largest number of interested viewers you can expose | | | | far exceed the percentage cost for access. An |
| your value to. So go where the crowd is. Join groups, | | | | example might be contributing to a webinar with a |
| clubs, associations, and contribute your unique value to | | | | product that solves a problem relating to the discussion |
| that established audience. Develop your presence and | | | | topic. Plus, if your value is appreciated by that audience |
| relationships with this audience and those that relate to | | | | the chances for future opportunities to sell additional |
| what you offer will become your audience and | | | | items will be welcomed as the monetary incentive is |
| customers. | | | | reciprocated. New ways of leverage are appearing |
| So where do I find the existing audience? Well, as an | | | | faster than ever before, but don't forget small business |
| online marketing professional my standard answer to | | | | start up - leverage an existing audience. |
| that is search the internet. Search for your topic and all | | | | |