Starting a Business in 2010

A lot of people I talk to today are still fearful about thenow be a good time to start my own business?
economy. While economic statistics indicate we're outDaniel Pink, former editor of Fast Company magazine
of the recession, Federal Reserve Chairman Ben S.wrote a book in 2002 called Free Agent Nation in
Bernanke forecasts a "moderate economic recovery."which he documents the growing number of
(Washington Post, April 14, 2010.)independently employed workers in the U.S. According
Others are less optimistic, pointing to such factors asto some of his numbers, fully one-third of the American
globalization, manufacturing obsolescence and evenworkforce now operates as a free agent. Included in
global warming to predict more coming chaos. Sothis number are solo-preneurs, independent contractors,
what are America's strengths? Why would NOW behome-based business owners, network marketers,
a good time to start your own business? Why shouldand small business owners.
you start a new business NOW? More Millionaires areWith unemployment still hovering around 9.5%, (that's
made during financial down turns than during booms.over 15 million folks, folks!) and more people
I've said for a long time that Entrepreneurship will beunder-employed, or have just given up, there's
one of the survival skills of the 21st century. In 2010, wetremendous opportunity to do something useful with all
are uniquely poised to take advantage of our currentthis time on our hands. If you've ever had a dream in
situation. In my generation (the Baby Boomers) we'reyour heart, have a hobby or an idea that you think you
realized that there is no such thing as job security.could make money at, now's the time to start!
There isn't even the security of retiring with a pension,If you like this web site and are enjoying the
and maybe not even retiring with Social Security. Twoinformation we are sharing here, please pass the web
questions arise for me from this. One, why should I gosite address onto others so they can start Planning
to work for anyone else at all? The other, when wouldWith A Heart™ also.