| 1. Check your inbox | | | | you are just starting out, I bet you have a stack of |
| If you have already been building a list of prospects | | | | cards somewhere of people who just might fit your |
| then you might already have a load of great market | | | | ideal client description. And if all else fails, you have |
| research hiding away in your email inbox. A quick way | | | | reconnected with people who can help to spread the |
| to get insights about what your marketplace wants is | | | | word and promote your business. |
| to check the email that you've been getting. As they | | | | 3. Book topics |
| trickle in one at a time we tend to take these emails | | | | Are there books already written on your topic? Don't |
| for granted. But if you go back and look at some of | | | | panic if there are. You want a measure of competition. |
| the great emails you've received over the weeks or | | | | The key is finding viable markets and then |
| months, you will get some invaluable information to use | | | | differentiating yourself from the competition so you |
| when packaging and promoting your products and | | | | stand out and attract business from the hungry mass |
| services. | | | | of people yearning for your products or services. |
| 2. Pick up the phone | | | | Head on over to and do a little research on your topic. |
| Hardly anyone seems to use the phone these days; | | | | Be sure that these books are selling, of course. If there |
| other than for texting. A great way to build client | | | | are books on a topic and none are being sold, maybe |
| relationships and get up-to-the-second market | | | | you will want to do a little more research or rethink |
| research is to call past clients and prospects. Even if | | | | your niche a little bit. |