| What floor of success are you on. Are you ready to | | | | problems. Head to the local office building, (one with |
| ride the elevator to success? What you are about to | | | | more than one floor of course) and start having some |
| read will change the way you deal with the elevator. | | | | fun. Try doing this: Ask the person riding with you, "oh, |
| You are about to learn about a business technique | | | | did you ask me what I do?" Of course they will be a |
| that can help your business grow. Never has there | | | | little startled. Just smile and tell them I am working on |
| been a better time to become a business networker. | | | | my elevator pitch for a big business meeting. Then just |
| Abound, there are plenty of industry gatherings, trade | | | | spring it on them! 99% of the time, you will get a smile. |
| shows, card exchanges and Chamber of Commerce | | | | Don't forget to ask the magic question, what do you |
| meetings. "What do you do" is the most frequently | | | | think? What they think is not as important as what you |
| asked question at these events. What is the answer | | | | just accomplished. You promoted your business to a |
| you will give? If you are serious about increasing your | | | | perfect stranger who now knows you have |
| business, that moment is not the time to go blank. | | | | something to offer. You never know, that practice |
| Having an answer that is well thought out, timely and | | | | session may lead to a million dollar sale! Just keep |
| easy to understand is vital for your business survival | | | | practicing. |
| and prosperity. You have a 15-30 second window to | | | | After all, it takes pondering and practicing to make |
| dazzle and describe how your business will benefit | | | | your business crystal clear and enticing to others. Here |
| theirs. | | | | is an important key. Your pitch must be short and |
| Have you ever struck up a conversation with | | | | some parts of the services you provide will be left out. |
| someone in the elevator? If you have, you are more | | | | That is why it is so important to focus on your |
| than half way to understanding and using your elevator | | | | companies core value proposition. |
| pitch. The elevator pitch is business jargon for a quick | | | | Another key element is that your pitch must be very |
| and powerful description of your business that can be | | | | clear. Your neighbor or brother in-law must be able to |
| given to someone before they get off of the elevator. | | | | understand what you do. After all, brother in-law will be |
| The elevator pitch is not just a small home business | | | | needed to promote your business too. He wants his |
| idea. It is a powerful tool than can transform your | | | | god-children, (niece and nephew) fed properly! |
| business. | | | | "Hi, I help people turn their ideas into income using the |
| An effective elevator pitch is absolutely, positively | | | | internet. Everybody has one or two special talents and |
| necessary for your business promotion. It needs to | | | | we help them profit from those talents. What set's us |
| become a major part of your business success | | | | apart from our competition is our phone policy, if you |
| arsenal. Once you develop it, you will use your elevator | | | | have a phone, you can call us." Your elevator pitch |
| pitch time and time again. It will not be used exclusively | | | | should talk a little about what makes you different |
| at networking events. You will use it whenever | | | | from your competition. |
| someone wants to know "what do you do". It will | | | | Make sure your elevator pitch gives them something |
| become of your advertising, website description, | | | | to remember you for. As business networking |
| letterhead and other promotional items. | | | | becomes more and more important, we all need to |
| As you begin to develop your elevator pitch something | | | | spend time telling others what makes us someone |
| amazing happens. You begin to focus on the core | | | | they want to do business with. Your elevator pitch will |
| theme of what your business is about. This thought | | | | provide that brief window into your business and what |
| process will naturally allow you to ground your | | | | you have to offer. So, is the elevator pitch a great |
| business model. It allows you to figure out what makes | | | | small home business idea? Without a doubt it is. |
| your business unique and what makes it stand out | | | | Create your elevator pitch today and start sharing |
| from your competition. | | | | "what do you do" to everyone who has time between |
| Try it soon. People want to hear your story! Every | | | | the 1st and 15th floor! Here's to all the success you are |
| day millions wake up looking for solutions to their | | | | willing to work for. |