| Let's take a quick look at blogging for business. So | | | | message out front of your audience quickly. |
| many folks believe that blogs are simply the domain of | | | | Participation in Your Message |
| the myspace generation, little online journals to record | | | | The number one thing that blogs build, in my opinion, is |
| and share mundane life facts that no one in the "real" | | | | participation. They bond your clients, or potential clients, |
| world could possibly care about. If we are being | | | | to your message in ways that NO boilerplate ad, |
| honest, and you speak to MANY business owners a | | | | commercial or mailing can do. They provide a forum, |
| bit beyond the Generation X age, their ideas of what a | | | | both literally, and even figuratively, for your audience to |
| blog really accomplishes are a bit out of touch. So if | | | | interact with your words, message, and ideas. Polls, |
| that is you...read on as we examine some quick and | | | | comments, user submitted materials, you name it - a |
| easy reasons why jumping into the blogging game | | | | blog helps you move to the ground floor where the |
| COULD be the best investment your business can | | | | conversation is really taking place! |
| make! | | | | Humility |
| Search Engine Visibility | | | | A blog will make you HUMAN as well. Look at Mark |
| Quite simply, a blog has SO much more potential to be | | | | Cuban for example - his blog, NOT written in the most |
| found in the SERP's in rapid fire turn around time. | | | | terrific or poetic style, has made HIM one of the most |
| Why? They are topical, relevant and time stamped, | | | | popular entrepreneurs (and blogs) in the world. People |
| and the search engines undoubtedly want to keep | | | | identify with people they can touch - and if you are |
| fresh information constantly at the fingertips of their | | | | there, informally, sharing your thoughts, feelings and |
| "customers" - i.e. - folks browsing the web. Add in the | | | | failings with the masses, people will go out of their way |
| dynamic elements of blog posting, the dedicated blog | | | | to show their support. For NEW business, and old |
| search engines that ONLY track blogs and RSS | | | | businesses alike, if you are NOT blogging today....you |
| feeds, and you have a recipe for getting YOUR | | | | will REGRET it tomorrow for sure.. |