| I disagree with the comment made by some
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| | when it expired.
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| web developers that all the good domain
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| | My commercial site choice was my first
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| names are taken. Search engine
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| | and last name, and very unique at that.
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| optimization, or seo, does not depend
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| | Using your name is okay, and expected if
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| heavily on the www name you select. For
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| | you're famous. There is, however, little
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| my clients just starting out the decision
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| | or no value as far as keywords in my www
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| choosing small business website names has
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| | domain to attract visitors, so is that a
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| never been an issue. It is a fact that
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| | mistake for search engine optimization?
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| all the 3 character and 4 character
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| | Certainly not. The fact that I have
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| domain names with the key extensions are
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| | collected more than 100 screenshots of
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| taken. Furthermore, I agree that a vast
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| | generic phrases relative to my business
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| number of choice domain names are no
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| | that made Google page one is evidence the
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| longer available; however, the selection
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| | content, not the domain, is key.
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| of a suitable www domain for your small
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| | Here's some advice to help you when
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| business is possible if you remain
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| | choosing a new dot COM small business
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| flexible.
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| | website domain name.
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| The real value in the name you choose
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| | Start out with a list of about 10 domain
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| from a search perspective is how easy it
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| | names that you would like to have. Next,
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| is to spell and remember. Of the two
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| | make a list of market related single word
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| types of visitors to your site, the human
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| | terms about what you do and the customer
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| visitors and search engines, the ability
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| | base you service. If your market is
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| of a person to remember your domain name
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| | localized, consider geographical terms
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| and spell it correctly to pass it on to
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| | that relate to where you sell or provide
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| others outweighs any SEO value. Search
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| | services. Spend 30 minutes brainstorming
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| engines are robots and don't care.
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| | to come up with the initial names and
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| Using words like "greatest", "best", or
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| | additional lists of single word terms.
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| other exaggerated terms in your domain
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| | You may want another list of significant
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| name is thought by some to be a
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| | initials.
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| disadvantage and penalized by search
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| | Next, search for "WhoIs" in Google to
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| engines. Search algorithms change often
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| | find free online services that keep a
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| and likewise that theory, and although
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| | database of available domain names, and
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| you may not be penalized for using such
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| | follow the link in the search results.
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| words, consider the reaction of your
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| | Each database has a search box which
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| human visitors. They may not stick
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| | allows you to input the domain name and
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| around if they feel you boast without the
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| | extension. Begin with your first choice
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| content to back it up. For a serious
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| | and work down the list and keep track of
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| small business commercial enterprise, my
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| | available names for review later. It may
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| advice is avoiding adjectives in the
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| | not be easy, so try combinations of the
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| domain name entirely.
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| | key terms as you continue to search, and
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| In some cases new clients approach me to
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| | keep in mind you want a domain name that
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| redesign an existing website, and it
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| | is easy to spell and remember. By the
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| surprises me that some of the basics are
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| | time you're done you should have a half
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| overlooked. For example, a commercial
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| | dozen or more available names, so take
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| enterprise in business for profit should
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| | your time and select the best one, and
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| not select a dot ORG domain simply
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| | then register the name immediately.
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| because the dot COM was taken. This was
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| | Tip: The domain name may not be
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| the case from a conversation with a
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| | significant for search engine
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| client interested in a site makeover.
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| | optimization, but the length of your
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| Their ORG version was online for two
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| | registration can be. My advice is
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| years with little or no backlinks or
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| | registering domains for 2 years minimum,
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| serious indexing from search engines.
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| | and 5 to 10 years if that's in your
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| The mindset of getting one particular
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| | budget. Search engines consider that the
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| name should be reconsidered especially if
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| | length of your registration reflects your
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| it's your first online venture.
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| | commitment to be online long term, so at
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| Here's a breakdown of the most desirable
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| | today's prices 5 years is practical and
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| domain extensions and the usual purpose
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| | should cost less than $50 USD.
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| of each:
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| | There's nothing wrong with getting the
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| COM - Commercial for profit enterprise
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| | dot COM domain name you want, and then
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| INFO - Information only related website
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| | registering the other major extensions
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| NET - Companies providing internet
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| | that are available for the same name. If
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| services
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| | you are highly successful in your online
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| ORG - Non-profit organizations
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| | venture, having the other extensions
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| Certainly there are many more like BIZ,
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| | registered in your name prevents others
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| US, WS, and others which are all
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| | from attempting to take advantage of your
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| reasonable choices, but for your
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| | reputation by association. In
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| commercial small business my
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| | conclusion, the concept that all the good
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| recommendation is always acquire a dot
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| | domain names are taken is a myth. You
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| COM www domain name. The client
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| | may not get exactly what you want, but
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| mentioned earlier did not realize a dot
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| | practical options are available with a
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| ORG was intended for a non-commercial
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| | little research and due diligence.
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| enterprise, and they decided the poor
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| | Jim Degerstrom writes small business
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| website SEO performance was something
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| | advice based on 30 years in management,
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| that justified getting a new dot COM. We
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| | sales, and marketing, including GM or
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| easily found an available www domain
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| | President of small companies in 5 states.
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| using their company initials and one key
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| | He is proficient in website and graphic
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| word about their target market which is
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| | art design, and runs his online Small
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| medical. Despite my advice that they
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| | Business Resource Center and offers
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| keep the existing site and simply change
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| | advice on his Small Business Advice Blog
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| the theme, they decided to just let it go
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| | from Kissimmee, Florida USA.
|
