| Are you a starting entrepreneur? Is it
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| | imitate, differentiate. Provide value
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| your first month of operation?I can hear
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| | adding features to a product
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| your knees knocking. Do you wonder
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| | that everyone considers commoditizes. If
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| whether you
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| | the features are unique and helpful
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| can hold your own against the giants
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| | enough, you'll
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| that dominate your chosen
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| | inspire repeat purchase and massive word
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| industry. The entrenched enemy tend to
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| | of mouth marketing.Take the example of
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| have vast resources, a strong
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| | Hammer Baking Soda. Instead of selling
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| marketing machinery and of course, a
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| | their product as simple baking
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| powerful brand presence.How can one
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| | soda, they positioned it as a super
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| compete against that?It's easy: with a
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| | product that removes cooler smells,
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| little bit of entrepreural guerrilla
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| | cleanses, deodorizes
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| skirmishing. Microsoft
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| | and everything else a housewife might
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| did it. Gateway did it. IBM did it. Do
| |
| | need.Apple wasn't just another PC. They
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| you think these companies started out
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| | positioned themselves as a lifestyle.And
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| big? Of course not. Microsoft started
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| | Tony Robbins wasn't just a speech coach.
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| out from Bill Gate's backyard.You can be
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| | He was an Empowerment Guru- who charges
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| a Bill Gates. Here's how.DOMINATE A
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| | $2000 a seminar.COST LEADERSHIPPeople
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| NICHEThere's no sense selling soap,
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| | fight tooth and nail to gain market
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| candies or match sticks to the general
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| | share. That can be a problem when
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| public.
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| | competition
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| Everyone from Jack to Jill sells this
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| | boils down to price wars. Margins
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| product. Unless you have economies of
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| | diminish and profits sink below the
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| scale
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| | horizon.Compete on cost leadership!
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| and a whopping system to keep costs low,
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| | Source your raw materials and labor from
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| you can't fight against the Unilevers of
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| | third world countries.
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| this world. Let the giants sell the
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| | This allows you to cut prices, but
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| commodities. Stick to a well
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| | maintain margins. Plus, you give people
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| differentiated
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| | jobs!Entrepreneurship can give a high
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| product that caters tp a small segment
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| | that will make many businessowners
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| of society. For instance, you can market
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| | forsake sleep and social life just to
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| organic dog shampoo to Doberman Owners.
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| | grow the business. I know- I've been an
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| Or you can offer custom body kits to
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| | insomniac
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| Honda Type R afficionados.Serve a small
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| | entrepreneur for years. Maximize your
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| market segment which the bog boys
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| | company's longevity by following the
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| overlooked. You'll quickly grow
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| | three
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| loyal customer base.DIFFERENTIATE THE
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| | rules of entrepreneural guerilla
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| PRODUCTDo you sell pizza? If it looks
| |
| | skirmishing. You might just end up the
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| like Yellow Cab, tastes like yellow Cab
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| | next Microsoft!***Joseph R. Plazo offers
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| and smells
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| | intense leadership executive coaching
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| like Yellow Cab, your customers would
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| | and helps folks find great jobs in the
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| rather go to Yellow Cab. You'll be
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| | philippines.
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| regarded as
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| | He secretly hopes to attract women to
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| a second rate imitator.Rather than
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| | the world of NLP and empowerment.
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