| A website refers to a compilation of Web pages that | | | | site owner wishes to include. |
| can be typically accessed through a software | | | | · Blog site or blogs - registers online readings and |
| package, commonly known as a Web browser (one | | | | posts online diaries or discussion forums. |
| example is the HTTP on the Internet). These pages, | | | | · Wiki site - allows users to collaboratively edit the |
| which are essentially documents that are in the HTML | | | | contents. |
| or XHTML format (HTML stands for Hyper Text | | | | Yahoo! is perhaps the most famous example of a |
| Markup Language), are accessed from a 'common | | | | very large website. The most popular and widely-used |
| root URL' - or the website's homepage (as most | | | | website, Yahoo! is a mixture of the different types of |
| people know it). From this homepage, the visitor | | | | sites - it is a directory site and a search engine site, |
| Internet user can browse or look through the entire | | | | among others. |
| website either with the use of the hyperlinks or the | | | | Because of the enormous (and diverse) amount of |
| URLs of the different web pages. | | | | information that it contains, the Yahoo! site map is an |
| Viewed on computers and other devices that are | | | | extremely useful feature in the Yahoo! website. |
| capable of connecting with the Internet (such as PDAs | | | | A site map is a web page that lists the entire pages |
| and cellular phones), websites can be grouped into | | | | on a web site. Organized in a hierarchical fashion, site |
| numerous types, depending on their use or the | | | | maps can be in textual or visual form (a diagram or an |
| services that they offer. Some of them include the | | | | image). |
| following: | | | | The Yahoo! site map serves as a blueprint for the |
| · Archive site - maintains and protects electronic | | | | Yahoo! website. Similar to a book's Table of Contents, |
| contents that are valuable to the point of extinction. | | | | the Yahoo! sitemap makes it easier for visitors or |
| · Business site - promotes a business or a service. | | | | users to find specific information or pages on the |
| · Commerce or eCommerce site - offers goods | | | | Yahoo! web site without having to browse many |
| for sale. | | | | pages, because the site map gives an overview or a |
| · Community site - allows people with related and | | | | visual outline of the Yahoo! web site, with each location |
| similar interests to communicate with each other (either | | | | provided with active links to enable the user to directly |
| through chat or message boards). | | | | move to a specific location. |
| · Database site - searches and displays a | | | | In addition, the Yahoo! site map allows web developers |
| particular database's content. | | | | to put out links from across their sites, making it easier |
| · Development site - provides data and sources | | | | for search engine robots (or engine spiders) to find |
| that are related to software development and web | | | | these pages. |
| design, among others. | | | | Because the Yahoo! site map improves the search |
| · Directory site - contains wide-ranging contents | | | | engine optimization of a site, this feature can be |
| that are usually divided into categories and | | | | considered a valuable tool for online marketers, whose |
| subcategories. | | | | aim is to stimulate and direct traffic to their web sites. |
| · Download site - allows users to download | | | | Note, however, that the Yahoo! site map can only give |
| electronic contents, such as game demos and | | | | you the 'basics'. Because it is important for web |
| software. | | | | marketers to 'rank high' on main search engines, an |
| · Game site - provides a 'playground' where | | | | effective web marketing strategy that promotes your |
| people meet and play. | | | | web site is also very much needed. Listed below are |
| · Information site - contains data or content that | | | | some search engine strategies to consider: |
| have the sole purpose of informing visitors (not for | | | | 1. Write a descriptive page title at the top of your |
| commercial purposes). | | | | webpage that avoids 'filler' words like "the" or "and". |
| · News site - dispenses or distributes news and | | | | 2. Incorporate descriptive keywords on your home |
| commentaries (similar to an information site). | | | | page, along with your business name. This is called |
| · Pornography site - shows pornographic videos | | | | "keyword prominence". |
| and images. | | | | 3. Include a Description Meta Tag at the top of the |
| · Search engine site - provides general information | | | | web page. This refers to the sentences (1 or 2 lines, |
| and serves as a 'gateway' for other sites and | | | | with a maximum of around 255 characters) that |
| resources (can also be a web portal site). | | | | describe the content of your web page. |
| · Shock site - shows images and other materials | | | | These are just some of the many techniques that you |
| that aim to offend viewers. | | | | can employ to get more users to visit your website. |
| · Vanity site - a personal site that is run or | | | | The important thing is to focus on keywords - and let |
| maintained by an individual or a small group, the | | | | Yahoo! site map do the rest. |
| contents of which can be of any information that the | | | | |