| Copyright 2006 I.M.A.G.I.N.E. Consulting Inc. | | | | any time you feel these "virtual" |
| | | | opportunities can't possibly be legitimate as |
| You've heard and seen a million ads on the | | | | there is no physical product involved, think |
| internet from people boasting about how much | | | | again! These companies have spent years and |
| they've earned in a month or less and you're | | | | millions developing a product that is usuable |
| wondering just who is the scam artist and who | | | | by the consumer to promote and maintain any |
| is the legitimate personality - right? | | | | number of business's you may be involved in. |
| | | | It's referred to as "Business in a Box". |
| Unfortunatley the internet has been a great | | | | Having these types of products available is |
| place for scammers to prey upon the need of | | | | both one office expense taken care of and |
| many. The reason you're reading this now is | | | | easy to promote to other "newbie" marketers |
| a need or a burning desire to make more money | | | | who would need to purchase these kinds of |
| - change your current lifestyle - become rich | | | | products anyways, to promote their chosen |
| - right? | | | | enterprise. Ensure that you know all the |
| | | | costs involved in start-up with your chosen |
| But whom to trust and where do you start? | | | | opportunity. |
| | | | |
| 1. First step is patience. No matter what | | | | 5. Talk to people who have "made it"! Any |
| your current circumstance, or just how | | | | legitimate opportunity will allow you to |
| desperate you are, "needing" something will | | | | contact the person who will potentially be |
| simply keep you in a state of need. Be | | | | your mentor. You'll want to talk to her/him |
| smart. Be prepared to take some time to | | | | and ask them for their honest opnion of the |
| research companies and opportunites that are | | | | company and how they are doing in their |
| offered. | | | | enterprise. If they too are very new, then |
| | | | ask to speak to someone who has been with the |
| 2. Don't trust the BBB. This is both my | | | | company long enough to answer your questions, |
| opinion and researched fact that the Better | | | | then go with your gut! You don't have to ask |
| Business Bureau is paid by their members. If | | | | for pay stubs or bank statements to believe |
| the company that you are thinking of joining | | | | someone who is truly making it - you'll know |
| is not a member of the BBB, then the BBB | | | | just by talking to them if this is the |
| won't have any information on them and/or, | | | | company for you! Ask them if they are |
| and they tend to negate those companies that | | | | prepared to be your mentor, show you "the |
| are in direct competition with the | | | | ropes", teach you how to market your business |
| organization that is a paying member. If you | | | | and assist you along the way. Any |
| want a true report on the organization you | | | | legitimate, caring entreprenuer will want you |
| are joining, contact the Attorney General's | | | | to be successful - after all, if YOU'RE |
| office for whichever state the company is | | | | successfull, then THEY are successful. |
| founded in and ask them. They will give you | | | | |
| an honest reporting on the company and its | | | | 6. Learn everything you can about marketing. |
| practices without prejudice. | | | | Unless you are fortunate enough to have |
| | | | chosen a company that is completely automated |
| 3.Decide how much you have to invest. This | | | | (meaning the company and its team leaders do |
| says something for the opportunites out there | | | | all the selling, explaining, closing and |
| that claim you can make millions starting | | | | marketing - yes there ARE opportunities out |
| with absolutely nothing. If nothing is what | | | | there that will do this for you) - then you |
| you start with, nothing is exactly what | | | | need to research what methods of marketing |
| you'll get. The best opportunities are, | | | | you will invest in. Again, budgetary |
| believe it or not, the ones with a start-up | | | | restrictions will apply. Press releases, |
| cost involved. Don't be disheartened by this | | | | articles and blogs are very inexpensive |
| however - instead think of it this way. A | | | | (practically free) methods of marketing your |
| legitimate online opportunity is much like a | | | | business. Ezine advertising is pricier but |
| franchise - EXCEPT - with a franhise, you | | | | VERY effective. PCC is even MORE expensive |
| will be shelling out six figures up front, | | | | but just that much more effective as well. |
| for return on investment within 2-5 years. | | | | The host of media advertising available can |
| With a legitimate online opportunity, you'll | | | | be even more confusing than the host of |
| put out perhaps anywhere from $500 to $5000 | | | | opportunites there are out there, so you need |
| and the return on investment is more likely | | | | to do your research. Ask questions of people |
| 2-5 MONTHS. | | | | who use these promotional tools and find out |
| | | | if it works for them. |
| 4. Don't forget additional promotional costs | | | | |
| such as office expenses, advertising and | | | | 7. Ready, set go! Truly, the biggest |
| promotion of your product. If the | | | | obstacle is making the decision. Once the |
| opportunity you chose has inventory involved, | | | | decision is made, the action is easy. TAKE |
| likely the amount of money you shell out is | | | | ACTION. Market your enterprise like a wild |
| for a small inventory of products that you | | | | man. Plug your product or opportunity |
| need to warehouse and then re-sell to the end | | | | everywhere and anywhere. PROMOTION = SALES = |
| consumer. Luckily, many internet income | | | | INCOME. The better you are at showing off |
| opportunities have a "virtual" product for | | | | what you have, the more money you'll make. |
| sale that doesn't require warehousing! If at | | | | |