| Marketing Your Web Hosting Company in 2007 | | | | research hosting companies and their plans. |
| | | | It has become a way of life in America. It is |
| There are many ways to market a web hosting | | | | not just for web hosting but everything. When |
| company and many articles have touched on | | | | I want to buy a car I research the models and |
| them. There are web hosting directories, | | | | dealers online and make my choices. Same for |
| banner ads on webmaster sits, search engine | | | | real estate; likewise with vacations. I |
| placements, ppc advertising, etc. These are | | | | research products before I buy them online. |
| all effective methods if used and managed | | | | Everything from cameras to coats. |
| properly. | | | | |
| | | | Historically, customers, also, did not change |
| But these are mostly forms that market on the | | | | hosting companies often. Most people were not |
| internet to webmasters, programmers, graphic | | | | comfortable moving their website and risking |
| designers, and small hosting companies. | | | | the loss of uptime and data. Unless a host |
| Traditionally the online webmaster was the | | | | was really bad you stayed with them and rode |
| target audience. They were the ones who built | | | | out the bad times. |
| websites and the ones non technical people | | | | |
| looked to. But today with the evolution of | | | | Today it is different. People are educated |
| web hosting and website builder tools as well | | | | and comfortable with their websites and there |
| as the continued education of the common | | | | are plenty of services and web hosts who will |
| person, the average web hosting customer is | | | | move them for you without downtime. Now, |
| no longer your online webmaster. It can be | | | | people feel free to move from host to host |
| any father with baby photos, a neighborhood | | | | when they can get a better plan. Unlike the |
| association, a church, an artist, etc. We | | | | cell phone business web hosts have never |
| looked at the signups from a popular web | | | | required yearly commitments. |
| hosting company over the last month and that | | | | |
| is exactly what we found. The number of | | | | If the average person, with or without a |
| signups from people in the industry was less | | | | website, is the target audience then the |
| then 20%. | | | | marketing methods can be greatly expanded |
| | | | from just targeting online webmasters. Even |
| Increasingly the average person has 2 things. | | | | online this opens up a lot of possibilities. |
| First, is digital content. People have | | | | Advertising on community websites, artist |
| photos, letters, videos, blogs, etc. | | | | websites, and photography websites can yield |
| Secondly, they have enough internet savy to | | | | a lot of prospective customers. |