| A BIG MAIL SHOULD CONTAIN:At least three to | | | | a waste of time trying to sell them to |
| four Mail order Magazines Circulars | | | | mailorder beginners. Most of them already |
| containingoffers or interest to new mail | | | | know where to get them atwholesale prices! If |
| order dealers. Circulars which theBig Mail | | | | you receive FREE commission circularsoffering |
| Dealer has been to mail. | | | | these folios, by all means, mail them. You |
| | | | may get anorder or two. But if you are going |
| | | | to buy expensive circulars, besure you are |
| | | | offering something NEW something which EVERY |
| Do you enjoy reading Mail Dealer magazines? | | | | mailorder dealer has not already seen at |
| Do you enjoy orderingand receiving "Big | | | | least one hundred times! |
| Mail?" Do you enjoy working with new | | | | |
| MailOrder dealers and opportunity seekers? If | | | | |
| your answer is "YES" toall of these | | | | |
| questions, then it would probably be | | | | FACTS AT YOUR FINGERTIPS! |
| profitable andpleasurable for you to start a | | | | |
| "Big Mail" service. | | | | |
| | | | |
| | | | As a Big Mail Dealer, you will be selling |
| | | | many things. So thatyou can fill each order |
| In the pages to follow I will show you how to | | | | accurately and promptly, I suggest thatyou |
| set up a Big MailService. I'll show you how | | | | start another looseleaf notebook Divide it |
| to advertise your service and I'llalso show | | | | into threesections: |
| you how to use the Big Mails that you receive | | | | |
| in yourmail to your own advantage. I'll show | | | | |
| you how to use commissioncirculars (how to | | | | |
| get a lot of them free!) and I'll also show | | | | 1 Commission Circular Information2 |
| youhow to keep track of them. | | | | Co-Publishing Information3 Advertising |
| | | | Schedule |
| | | | |
| | | | |
| We'll talk about co-publishing and we'll | | | | |
| discuss circular mailing(you'll learn how to | | | | 1. Commission Circular Information---Every |
| get people to pay you cash to mail | | | | time you receive a newsupply of commission |
| theircirculars for them!).I'll show a simple | | | | circulars, sit down and examine |
| trick that will get you alot of free | | | | them.(Sometimes you will receive two or three |
| advertising and I'll show you where to get a | | | | varieties in oneenvelope.) Tape one sample of |
| freemailing list that will create a lot of | | | | each circular in your notebook.Underneath it |
| new customers for you, ifyou are willing to | | | | write: |
| put in a little work to get them. | | | | |
| | | | |
| | | | |
| | | | * Name and Address of the Drop-shipper* |
| But...before we get into this...I would like | | | | Amount to forward to the Drop-shipper* How to |
| to give you a wordof caution. Big Mail | | | | obtain additional circulars. (Are they |
| selling looks easy and it sounds easy IT | | | | available withyour name and address imprinted |
| ISNOT! Selling Big Mails is a lot of | | | | on them?) |
| work,HARD WORK. And it is NOTa way to get | | | | |
| rich quick. | | | | |
| | | | |
| | | | 2. Co-publishing Information--Most publishers |
| | | | of mail ordermagazines will send a "Fact |
| You will probably not make any money at all | | | | Sheet." If they do, simplyscotch-tape the |
| for a least a fewmonths. In fact, you will | | | | sheet in your notebook. If not, record |
| have to invest more than you take in.If you | | | | thesefacts yourself: |
| are willing to invest a little of your money, | | | | |
| and a lot ofyour time, then you will gain | | | | |
| invaluable experience selling BigMails, and | | | | |
| then you will make money. You will gain | | | | *Name and Address of Printer*How much to |
| experiencethat you could gain nowhere else in | | | | forward on new advertising, subscriptions, |
| the whole world. And if youare alert, | | | | etc |
| creative, and AMBITIOUS, you can eventually | | | | |
| turn yourmail order business into a very | | | | |
| lucrative enterprise. | | | | |
| | | | 3. Advertising Schedule--To keep your ads |
| | | | running CONTINUOUSLY,you will have to keep |
| | | | track of "closing dates" (the last date |
| If you are still interested...and I hope you | | | | onwhich a publisher will accept advertising |
| are..read on! | | | | for his next issue.)Here is a very simple |
| | | | method to use: |
| | | | |
| | | | |
| The first thing you should od is to sit down | | | | |
| with the latestissue of MAIL SALE ADVERTISER | | | | Take a page of common notebook paper. At the |
| or POPULAR ADVERTISER and order aleast twelve | | | | top of the page,write the name of the month. |
| Big Mails. After that, get into the habit | | | | Then number down the page from 1 to31. (Use |
| ofordering a least one Big Mail EVERYDAY! | | | | one line for each day of the month.) |
| | | | |
| | | | |
| | | | |
| Then devote a portion of EACH DAY to STUDYING | | | | The closing date for Mail Sale Advertiser is |
| them. And I do meanSTUDY! | | | | the 15th of themonth, but you will want to |
| | | | mail your ad on the 5th of the month(always |
| | | | mail your ads in TEN DAYS EARLY.) So next to |
| | | | the number5, write down the code letters |
| Feed your mind and your imagination with all | | | | "MSA." If you check this sheetreligiously |
| kinds of ideas. TheMail Order Business is a | | | | every day, you will never forget a closing |
| very creative and imaginative one. Themore | | | | date. |
| you feed feed you imagination, the more it | | | | |
| will do for you! | | | | |
| | | | |
| | | | Before you mail your ad, turn to the page for |
| | | | the following monthand make a notation of |
| Set up a personal notebook. I would suggest | | | | that month's closing date. If you will |
| you divide into foursections: | | | | usethis system ( or your own variation), you |
| | | | will remember everydeadline, whether you are |
| | | | advertising in five magazines of fivehundred! |
| | | | |
| * Commission Circulars Sources* Sources of | | | | |
| low-cost printing* Prospective Mailing | | | | |
| Customers (Save the circulars that other | | | | CIRCULAR MAILING |
| dealers have been paid to mail. I'll show you | | | | |
| why later on .)* Good ideas. | | | | |
| | | | |
| | | | Once your Big Mail ads are appearing |
| | | | regularly, you will start toreceive orders |
| You can set your personal notebook up any way | | | | for them regularly. As soon as you are |
| you like, but I usea loose-leaf notebook and | | | | averagingfive a day, you can advertise |
| scotch-tape the ads, circulars etc. | | | | yourself as a CIRCULAR MAILER. It'seasy to |
| | | | get started. Each time you renew your Big |
| | | | Mail Ad, sendin another ad like this. (As |
| | | | co-publisher, your ads cost half |
| Read and re-read every circular and mail | | | | theadvertised price!) |
| order magazine that youcan get you hands on. | | | | |
| SAVE ANY IDEA THAT APPEALS TO YOU! | | | | |
| Startordering SMALL supplies of "commission | | | | |
| circulars" that APPEAL toyou. (never try to | | | | 100 250 500 |
| sell anything merely because it pays | | | | |
| BIGcommission.) | | | | |
| | | | |
| | | | 3x6 .50 1.25 2.256x9 |
| | | | .60 2.50 2.509x12 |
| When you are satisfied that you really want | | | | 1.00 2.00 4.00 |
| to start selling BigMails, there are two very | | | | |
| practical things you must do. | | | | |
| | | | |
| | | | These prices are given only as examples. The |
| | | | postal rates andother costs change and you |
| 1. Order a name and address rubber stamp. Be | | | | should check the ads currently |
| sure it is SMALLenough to use on commission | | | | runningCircular Mailers and charge about the |
| circulars. | | | | same rates. Cut-rate priceswill NOT get you |
| | | | more orders. |
| | | | |
| | | | |
| 2. Open a PERSONAL CHECKING ACCOUNT. Open it | | | | |
| in YOUR OWN NAME.When you start to advertise, | | | | A circular mailing ad will almost ALWAYS pay |
| use your own name. If you do that,there will | | | | for itselfimmediately. ( Incidentally, many |
| be no problem when you go to the bank to | | | | dealers have tried to run acombination Big |
| depositchecks that your customers will send | | | | Mail and Circular Mailing ads. They do work |
| you. | | | | halfas well as TWO SEPARATE ADS!) |
| | | | |
| | | | |
| | | | |
| Your next step is to place an ad in a least | | | | As soon as you receive a circular mailing |
| SIX mail ordermagazines or ad sheets. In the | | | | order, send yourcustomers a sample mailing. |
| beginning you will have to usepublications | | | | Be sure it is neat and be sure itincludes the |
| that will accept handwritten copy, since you | | | | LATEST issues of several mail order |
| do notyet have "camera ready" ads. Your ad | | | | magazines. |
| should read something likethis: | | | | |
| | | | |
| | | | |
| | | | Then include ONE of his circulars in every |
| BIG MAIL-25 cents Commission circulars mailed | | | | Big Mail until youhave finished mailing them. |
| FREE! (your nameand address) | | | | If you have not received any morecirculars to |
| | | | mail, send him a friendly thank you not and |
| | | | let himknow that you have finished mailing |
| | | | his circulars. Tell him youhope he receives |
| A simple ad like this will pull better than | | | | some orders from your mailing. Include some |
| one with a lot ofwords in it. | | | | newcirculars from new advertisers and a NEW |
| | | | magazine. If he has anymore circulars to |
| | | | mail, he will likely send them to YOU! |
| | | | |
| You probably already know which magazines and | | | | |
| ad sheets you wantto advertise in. That is | | | | |
| fine! But I would suggest you start offby | | | | Remember, circular mailing depends on REPEAT |
| advertising in at least one or two of the | | | | customers. Neverexaggerate mailing capacity ( |
| following: | | | | either in personal letters or ads.)If you |
| | | | really try to get orders for your customers, |
| | | | they will beback for more! |
| | | | |
| Mail Sale AdvertiserPopular AdvertiserMail | | | | |
| Order BulletinTimely Tips | | | | |
| | | | HOW TO GET FREE ADS |
| | | | |
| | | | |
| All of these are letter press publications, | | | | |
| which means they willset your ad up for you. | | | | There are many editors of mail order |
| They appear regularly EVERY MONTH ONTIME, and | | | | magazines and ad sheets whowill print your |
| almost everyone interested in mail order | | | | ads free if you will mail 100 to 200 copies |
| reads them! | | | | oftheir publication. Here is a very effective |
| | | | way to get them torun YOUR ads: |
| | | | |
| | | | |
| Because these publications are | | | | |
| CO-PUBLISHABLE, the publishers ofeach | | | | Take a sheet of white typing paper. Type the |
| publication will send you 50-100 copies to | | | | following words onit. |
| include in yourBig Mails. Your name will | | | | |
| appear on your copies as theCO-PUBLISHER. You | | | | |
| will get to keep around 50% as your | | | | |
| commissionon any ads or subscriptions you | | | | PRINTERS PUBLISHERS: If you will print any of |
| sell. If you are faithful mailingyour copies, | | | | these ads in your publication, I will mail |
| you can often make enough profit on ads | | | | 100 copies for you FREE! (Withco-publishing |
| andsubscriptions to pay for all your ads. | | | | rights, I'll mail 200 copies!) Note that all |
| This way your ads actuallycost you nothing. | | | | ofthese ads are camera ready for your |
| | | | convenience. Then use a rubber-cement |
| | | | to paste copies of ALL YOUR DIFFERENTADS on |
| | | | the sheet! (If your ads have been printed on |
| Each advertiser is also mailing his copies to | | | | coloredpaper, bleach them before you paste |
| his customers ormailing list, and every last | | | | them up. Pour a little cloroxover them, until |
| copy mailed has YOUR ad in it... Theprinter | | | | the color disappears. Rinse them in water, |
| is also mailing a copy to every person on | | | | anddry them on a piece of flat cardboard.) |
| hissubscription list...so, usually within | | | | |
| about ten days after youraddress appears in | | | | |
| print, you will start receiving letters | | | | |
| withquarters in them asking for Big Mail. | | | | Once your circular is pasted up |
| Some advertisers, for onereason or another | | | | (camera-ready), take it to yourlocal instant |
| are quite slow in mailing their copies, | | | | photo offset printer and have 500 or 1000 |
| butthis can work to your advantage. You will | | | | copiesprinted on WHITE paper. (Be sure its on |
| often get orders two orthree months after | | | | white paper.) Enclose oneof these circulars |
| your ad appears! | | | | in every mailing. You'll be amazed at |
| | | | theresults! |
| | | | |
| | | | |
| COMMISSION CIRCULARS | | | | |
| | | | WHERE TO GET GOOD MAILING LISTS FREE |
| | | | |
| | | | |
| Long before you start receiving orders for | | | | |
| your Big Mail, youshould have acquired a | | | | If you advertise regularly, you will get a |
| starting supply of "commission circulars."You | | | | lot of response toyour ads. But if you will |
| will want to include them in every one of | | | | do a little specialized direct mailing,you |
| your Big Mails. | | | | can double your business almost immediately. |
| | | | Here's how: |
| | | | |
| | | | |
| Commission circulars are usually 3x6" or 81 | | | | |
| 2x11" circularsoffering such things as:Rubber | | | | Imagine that you have just received your |
| Stamps Name-address Labels Folios | | | | mailing copies of TIMELYTIPS from the |
| MagazineSamples Mailing Lists | | | | printer. If you look at your self, you |
| Envelopes Printed | | | | discoverthat you still have 14 of lasts |
| Stationary Business Directories Catalogue | | | | month's issue left to mail. Sitdown and make |
| Samples Drop-ship Samples Printed | | | | up 14 SPECIALIZED mailings. In each |
| Circulars Formulas Books | | | | mailing,enclosed: |
| Mail Order Plans Magazine | | | | |
| SubscriptionsName Listing Services Pen Pal | | | | |
| Clubs, etc, etc. | | | | |
| | | | 1. One copy of last month's TIMELY TIPS2. One |
| | | | copy of each circular you have been paid to |
| | | | mail.3. One copy of your new FREE MAILING FOR |
| Wholesale firms supply commission circulars | | | | FREE ADVERTISINGcircular. |
| to mail orderdealers, usually at cost. The | | | | |
| dealer stamps his name in the blankspace | | | | |
| under "Order Form" and mails them to | | | | |
| prospective customers.When he receives orders | | | | To whom do you mail them? COMPILE YOUR |
| (and he will if he mails them regularly),he | | | | MAILING LIST FROM THOSEBIG MAILS YOU HAVE |
| keeps his commission, which is usually about | | | | BEEN ORDERING EVERY DAY! Mail them too: |
| 50%. He thensends the balance, along with his | | | | |
| shipping label, to thewholesaler, who | | | | |
| drop-ships the order directly to the | | | | |
| customerunder the dealer's shipping label. | | | | * CIRCULAR MAILING PROSPECTS--Each time you |
| | | | receive Big Mail,examine all the circulars. |
| | | | Who has paid the dealer to mailcirculars for |
| | | | them? If they have paid him, THEY WILL ALSO |
| Commission circulars can be profitable for | | | | PAYYOU...if you will take the time to send |
| you, as a Big MailDealer, if you are very | | | | them a sample mailing! |
| careful to select only those circularswhich | | | | |
| appear to MAIL ORDER BEGINNERS. You will soon | | | | |
| learn thatgift items and general merchandise | | | | |
| rarely appeal to people whoare ordering Big | | | | * NEW AD-SHEETS AND MAIL ORDER |
| Mails, unless you are offering them on | | | | MAGAZINES--Whenever you see theannouncement |
| wholesalebasis. (Safari boots, transistor | | | | of a new publication, send a sample mailing |
| radios, hunting knives,automatic can-openers, | | | | and besure to enclose your Free Mailing for |
| $15.95 necklaces are nice, and they can | | | | Free Advertising circular.You'll get many, |
| besold by mail...but not to mail order | | | | many free ads, if you work at it. |
| beginners!) | | | | |
| | | | |
| | | | |
| | | | * NEW MAIL ORDER ADVERTISERS--Save the names |
| If you work at it, you can make a lot of | | | | of new advertisers in the mail order |
| extra money by includinggood commission | | | | magazines or ad-sheets. You'll be amazed at |
| circulars in your mails. Test a few | | | | howresponsive they will be to your mailings! |
| hundredcopies of each commission circular. If | | | | |
| it evokes no interest,discontinue it. But if | | | | |
| it produces and order or two,then includeone | | | | |
| in every piece of mail you send. When you | | | | Every time you receive new mailing copies, |
| have found acircular that "pulls,"try to have | | | | mail out the remainingcopies of last month's |
| them printed with your name andaddress on | | | | issues to the categories listed above andyour |
| them. (printed circulars will often pull FIVE | | | | mail order business will grow faster than you |
| timesbetter than stamped ones.) | | | | ever dreamedit could. You'll be surprised at |
| | | | the new business you will beable to generate |
| | | | using this method. |
| | | | |
| Don't mail poorly printed circulars. They | | | | |
| tend to make yourentire mailing look sloppy> | | | | |
| You will also find that 6x9" and 81/2x11" | | | | WHERE DO YOU GO FROM HERE? |
| circulars pull better than 3x6", although | | | | |
| some 3x6's pullsurprisingly well. | | | | |
| | | | |
| | | | I honestly can't answer that question! Only |
| | | | you have the answer.If you are ambitious--if |
| Once your ad appears ( starting COMMISSION | | | | you are willing to develop |
| CIRCULARS MAILED FREE)you will start | | | | yourimagination--if you are willing to |
| receiving commission circulars. Test | | | | experiment with newideas....the sky is the |
| everycircular that is given to you. Push the | | | | limit! |
| winners, discontinue theduds. You will | | | | |
| eventually develop a list of real money | | | | |
| makers toinclude in your Big Mails. | | | | |
| | | | Don't let anyone tell you that Big Mail |
| | | | Selling and CircularMailing is only for |
| | | | beginners. There are SUCCESSFUL mail |
| Most of the suppliers of commission circulars | | | | orderdealers who have been selling Big Mails |
| are honest people.They offer items of real | | | | and mailing circulars fortwenty-five years! |
| worth. But occasionally you will | | | | If you really love it, don't ever give it up! |
| findcirculars that you should not mail. They | | | | |
| will get you in TROUBLE! | | | | |
| | | | |
| | | | What direction your mail order business takes |
| | | | is entirely up toyou. I hope you will keep |
| * Adult Offers (pornography). Even if you do | | | | your ads running, and I hope you willexpand |
| not object to this,some of the customers | | | | your business by constantly adding new |
| will...and some of your customers may | | | | publications toyour advertising list. |
| beminors. | | | | |
| | | | |
| | | | |
| | | | Keep your eyes and ears open. Saturate |
| * "Stuff and Address Envelopes at Home..Send | | | | yourself with fresh, newand imaginative |
| a $1.00 for yourStarting Kit," These offers | | | | ideas. I hope you'll keep excited about the |
| are illegal. People have beenconvicted in | | | | MailOrder bussiness...I hope that ten years |
| court for selling them. Beside, the plans | | | | from now, You'll love itand be more involved |
| areworthless. | | | | than you are today. |
| | | | |
| | | | |
| | | | |
| * Chain letters--These are also illegal. | | | | Mail Order is far more than just a |
| Beware of any circularthat says you will | | | | money-making business for me.It's a way of |
| receive $20,000 in sixty days if you will | | | | life! And I hope it is your way of life, too! |
| maila dollar and "follow the instructions, | | | | |
| etc." | | | | |
| | | | |
| | | | Copyright 2004 by DeAnna SpencerDeAnna |
| | | | Spencer is a virtual assistant that helps |
| There is one more thing I would caution you | | | | entrepreneurs run a successful business by |
| about. There areabout 40-50 standard folios | | | | providing affordable administrative help. |
| that have been around the Mail OrderBusiness | | | | She also publishes a blog for small business |
| for the last twenty years. They are EXCELLENT | | | | owners. Visit this small business resource |
| folios,well written, well printed, and the | | | | today. |
| advice in them is absolutelyvalid. But it is | | | | |