| The atmosphere is one of uncertainty and fear. | | | | 4. Collect any overdue revenues owed to your |
| Emotions aresurfacing and we view life in a different | | | | business. |
| way than we did avery short time ago. One of the | | | | Send out overdue notices, reminders, or make some |
| problems is that too many peopleare focusing on the | | | | politepersonal calls. This will help stabilize your cash |
| war and its negative effects even though thewar of | | | | flow. |
| the new millennium is a reality and we don't know how | | | | 5. Stock up on products and supplies that your |
| itwill end. We can't stop living because of it. | | | | businessdepends upon, especially if you rely on |
| In spite of these catastrophic events, you could still | | | | international items. |
| have afatal accident. You could still become terribly ill. | | | | You may encounter delays or difficulties in |
| It's stillpossible that you could experience sudden death. | | | | receivingthese products. |
| Even thoughthese are true possibilities, we don't focus | | | | 6. Take time to do some cost cutting. Focus on areas |
| on them. Our livesdon't revolve around these thoughts, | | | | wheremoney is being spent unproductively. |
| or we would cease tofunction. | | | | 7. This is a good time to liquidate all non-profitable |
| You as a businessperson can do your duty by running | | | | assets. |
| yourbusiness to the best of your ability and contributing | | | | This may consist of stock, equipment, furniture, etc. |
| to thegrowth of our hurting economy. Doing so builds | | | | Have asale to eliminate your unwanted stock and |
| strength ofcharacter and helps you increase your | | | | place classifiedads to sell off your non-profitable |
| ability to cope withdifficult situations. | | | | assets. |
| Though this article will provide you with several tips | | | | 8. When times change, people's attitudes change. Look |
| tohelp optimize your business during times of war, you | | | | forideas that can help cater to your customers needs |
| can alsocome up with your own ideas. | | | | during thistime. Think of an idea that will benefit your |
| 1. Stay positive. A negative attitude results in | | | | customers and strengthen your business. For example, |
| negativeactions. If we have no control over the | | | | security is on everyone'smind. Can you provide your |
| situation, thenwhat's the use of worrying about it? | | | | customers with a security-relatedproduct that is |
| Distract yourself bycoming up with new ideas to | | | | associated with your business? Can you provideextra |
| increase your business. | | | | precautions at your establishment that will make |
| 2. When conducting business, keep strong opinions | | | | yourcustomers feel safer? The ideas are endless. |
| andemotions about the war to yourself. You may be | | | | Take some timeto think of a few. |
| offending oneof your customers, suppliers, or | | | | 9. Keep an amount of cash on hand in case of a |
| employees because they mayview the situation | | | | networkbreakdown and you are unable to use a |
| differently. Talking about current eventsmay be | | | | banking machine. Thisdoesn't have to be a large |
| unavoidable. I suggest this topic be approached | | | | amount, just enough to get you byuntil the problem is |
| withcaution. Control your emotions. | | | | resolved. These tips will help youstabilize and |
| 3. Create an emergency fund. During military action or | | | | strengthen your business during these changingtimes. |
| badnews, sales tend to slow down for a short period | | | | These tips will help you stabilize and strengthen |
| of time. | | | | yourbusiness during these changing times. Always |
| Your emergency fund will help you through these | | | | keep in mind thatyou have to move ahead and take it |
| times. Youcan easily start building this fund by | | | | one day at a time. Focus onthe positive, and |
| transferring apercentage of every sale you make into | | | | remember that we are all a lot stronger thanwe think! |
| it. | | | | |