| The atmosphere is one of uncertainty and | | | | |
| fear. Emotions aresurfacing and we view life | | | | 4. Collect any overdue revenues owed to your |
| in a different way than we did avery short | | | | business. |
| time ago. One of the problems is that too | | | | |
| many peopleare focusing on the war and its | | | | Send out overdue notices, reminders, or make |
| negative effects even though thewar of the | | | | some politepersonal calls. This will help |
| new millennium is a reality and we don't know | | | | stabilize your cash flow. |
| how itwill end. We can't stop living because | | | | |
| of it. | | | | 5. Stock up on products and supplies that |
| | | | your businessdepends upon, especially if you |
| In spite of these catastrophic events, you | | | | rely on international items. |
| could still have afatal accident. You could | | | | |
| still become terribly ill. It's stillpossible | | | | You may encounter delays or difficulties in |
| that you could experience sudden death. Even | | | | receivingthese products. |
| thoughthese are true possibilities, we don't | | | | |
| focus on them. Our livesdon't revolve around | | | | 6. Take time to do some cost cutting. Focus |
| these thoughts, or we would cease tofunction. | | | | on areas wheremoney is being spent |
| | | | unproductively. |
| You as a businessperson can do your duty by | | | | |
| running yourbusiness to the best of your | | | | 7. This is a good time to liquidate all |
| ability and contributing to thegrowth of our | | | | non-profitable assets. |
| hurting economy. Doing so builds strength | | | | |
| ofcharacter and helps you increase your | | | | This may consist of stock, equipment, |
| ability to cope withdifficult situations. | | | | furniture, etc. Have asale to eliminate your |
| | | | unwanted stock and place classifiedads to |
| Though this article will provide you with | | | | sell off your non-profitable assets. |
| several tips tohelp optimize your business | | | | |
| during times of war, you can alsocome up with | | | | 8. When times change, people's attitudes |
| your own ideas. | | | | change. Look forideas that can help cater to |
| | | | your customers needs during thistime. Think |
| 1. Stay positive. A negative attitude results | | | | of an idea that will benefit your customers |
| in negativeactions. If we have no control | | | | and strengthen your business. For example, |
| over the situation, thenwhat's the use of | | | | security is on everyone'smind. Can you |
| worrying about it? Distract yourself bycoming | | | | provide your customers with a |
| up with new ideas to increase your business. | | | | security-relatedproduct that is associated |
| | | | with your business? Can you provideextra |
| 2. When conducting business, keep strong | | | | precautions at your establishment that will |
| opinions andemotions about the war to | | | | make yourcustomers feel safer? The ideas are |
| yourself. You may be offending oneof your | | | | endless. Take some timeto think of a few. |
| customers, suppliers, or employees because | | | | |
| they mayview the situation differently. | | | | 9. Keep an amount of cash on hand in case of |
| Talking about current eventsmay be | | | | a networkbreakdown and you are unable to use |
| unavoidable. I suggest this topic be | | | | a banking machine. Thisdoesn't have to be a |
| approached withcaution. Control your | | | | large amount, just enough to get you byuntil |
| emotions. | | | | the problem is resolved. These tips will help |
| | | | youstabilize and strengthen your business |
| 3. Create an emergency fund. During military | | | | during these changingtimes. |
| action or badnews, sales tend to slow down | | | | |
| for a short period of time. | | | | These tips will help you stabilize and |
| | | | strengthen yourbusiness during these changing |
| Your emergency fund will help you through | | | | times. Always keep in mind thatyou have to |
| these times. Youcan easily start building | | | | move ahead and take it one day at a time. |
| this fund by transferring apercentage of | | | | Focus onthe positive, and remember that we |
| every sale you make into it. | | | | are all a lot stronger thanwe think! |