| It's very easy to get caught up in the excitement of | | | | 15 pounds". The motivation behind the latter is much |
| new ideas when starting a business. But once that | | | | clearer. |
| excitement wears off it is critical to be sure whether | | | | 2. Send a Survey |
| or not you have a viable market for your product or | | | | If you already have an ezine or newsletter list, be sure |
| service. Barking up the wrong tree, so to speak, can | | | | to survey that list before launching your next product |
| cost you a lot of time, money and energy. Here are | | | | or service. Ask them what it is that they want or need. |
| three quick and easy ways to determine if you have a | | | | You can use the free survey tool at |
| market hungry enough for your business to make a go | | | | If you're just getting started, then dip into the social |
| at it. | | | | media world. Twitter, Facebook and LinkedIn in are just |
| 1. Google AdWords | | | | three of many great ways to connect with the rest of |
| Google offers a great, free tool to do research and | | | | the world. As you build your list of followers and |
| see what people are searching for on the internet. You | | | | friends be sure to start asking what they want and |
| can go to and do a bit of testing out before you go | | | | need as it relates to your business. |
| hog wild and spend your last dollar making widgets for | | | | 3. Find Associations |
| a market that doesn't exist. | | | | If there's a popular association related to your product |
| Be sure to consider what the person on the other end | | | | or service there is about a 99.9% chance that you are |
| of the computer is thinking when they enter a specific | | | | on the right track. You can find a list of associations at |
| term. "Weight loss" is much different than "How to lose | | | | ASAECenter.org. |