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Article #7: The skills an entrepreneur needs

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Almost by definition entrepreneurs make boring. People who are emotionally tough
their mark on the world. Building a are always saying, "There's got to be a
company that grows and prospers is all way." Business is not life-threatening;
about taking the intangible thread of an it's ego-threatening. And the people who
idea and spinning it into something real are willing to risk their ego are
and enduring. John Hamm, 40, managing emotionally tough.
director of operations at Internet A key point: Leaders mostly get tested on
Capital Group (ICG), is an expert at emotional toughness. You can farm out
scouting for and developing the personal intellectual problems to your team, your
traits that can mean the difference advisory board, or your board of
between a breakthrough business that directors. But you can't subcontract
succeeds and an interesting idea that emotional toughness. I don't mean the
goes nowhere. ICG, the high-profile B2B emotional toughness of Patton being a
holding company based in Wayne, hard-ass. Toughness also means taking
Pennsylvania, has invested more than $2 care of people. It means being skilled
billion in 80 e-commerce startups, enough to deal with people and their
including Breakaway Solutions Inc., emotions and realizing that the business
eCredit.com Inc., and VerticalNet Inc. is creating as big of an emotional roller
ICG's stock-market fortunes have been as coaster for everyone else as it is
volatile as those of the whole Internet creating for you. Real leaders aren't
sector. The company went public in 1999 afraid to say, "Hey, you guys are scared.
at $6 per share, soared to more than $200 I'm scared too." Are You a Learning
per share, and then crashed back to $24. Machine? To succeed as a leader, you have
But it's not Hamm's job to understand the to be a learning machine. You have to let
shifting moods on Wall Street. His job is the environment and your team inform you.
to test the mettle of the entrepreneurs At the same time, you also need to have a
whose companies ICG may invest in. A balance between being open to ideas and
former CEO himself (of Whistle pushing forward in the face of
Communications, which was acquired by IBM skepticism. There's one extreme, where
in June 1999), Hamm has interviewed lots of people offer lots of different
scores of aspiring CEOs in order to opinions, and the leader winds up utterly
assess their ability to make their mark. confused about what to do next. Then
Here, he shares his criteria for there's the other extreme, where
determining whether a would-be entrepreneurs think that they know it
entrepreneur has what it takes to all, and don't allow themselves to be
succeed. Do you? What Are You Committed informed and do a course correction. The
To? People don't try any of the stuff best entrepreneurs have a strong vision
that they read about in Fast Company but allow that vision to be affected by
unless they are committed to their work. other great points of view. I'm
But there's a skill to getting deeper interested in people who are committed to
into what people are committed to. an outcome -- and not attached to the
Everybody is committed to something. And ways and means.
track records can tell you a lot more Are You Courageous? Do you have the
about what people are really committed courage to change course, to stay
to, as opposed to what they think they're committed to the outcome, and to do
committed to. What are the nuances of things differently than you anticipated
your commitment? What exactly are you doing them? Are you courageous enough to
willing to risk for that commitment? Are change the whole plan if you find a
you more committed to the friends you better way? When I look at people's
made in business school than you are to commitment, I really want to know what
your business plan? If it came right down endgame they're committed to. I've seen
to it, would you sell those guys out if people who are committed to doing it
you thought that they might be going in a their way. That doesn't particularly
different direction than you are? At the impress me. What are they courageous
end of the day, you have to do a forced about? Are they courageous about making
ranking of your commitments. For example, the right call? Are they courageous about
I'm often asked to go back to being a being wrong? It actually takes a lot of
CEO. One thing that keeps me from doing courage to stand up and say, "Hey, the
that is that I'm not more committed to first plan was a bust, guys." If you
business than I am to my children. can't do that, then your ego is in the
Working 24 hours a day for the next two way of your courage.
years could be right for someone else, Are You Unwilling to Fail? There's a lot
but that's just not where I am. of lore around the words "failure is not
What Mark Are You Trying to Make? Even an option." That's just a cute phrase.
more important is the question "On behalf The meaningful way to think about it is,
of what are you trying to make your "We said that we were going to make this
mark?" I ask that a lot, and it startles work, damn it, so how?" If you let
people. People don't want to say, "On yourself think "if'' too much, then
behalf of my ego. I want to be a big you'll create a lot of energy around "if
shot. I want some publicity. I want to be we make it." And when leaders acknowledge
a big deal." Actually, those are all okay failure, they drag a lot of attention
answers. But I want to know the real away from the "how." A colleague of mine
answer. So when people talk about making once said that he didn't want any of his
their mark, I say, "Great, what mark do employees to worry about "failing
you want to make? What would it look elegantly." When I hear an "elegant
like? What would it be on behalf of?" And failure" conversation, I know that people
I want really thoughtful answers to those are already trying to make their failure
questions. I don't care as much about the look better -- trying not to get too much
content of the answer as I do about the mud on their face, to fall gracefully
authenticity of it. I'll decide later if onstage.
it's the right content for the deal at Most true entrepreneurs believe, "We're
hand. But if it's not thoughtful, if it's going to win, and if we don't, I don't
not deep, then the content almost doesn't care." It could be ugly. They could fail
matter. miserably. But failure is so
Are You Tough Enough? An entrepreneur uninteresting to them that they don't
needs to have an emotional maturity and really care if it's pretty or ugly. Their
toughness. Any hard project is guaranteed idea is, "We're going to make it. And
to stir up a wide range of emotions. we're going to focus on the how. That
Take, for example, running out of money road's blocked? Let's find another one."
just when your team needs you to keep the When you absolutely have to land that
faith. On the one hand, you're scared to plane, there will be a runway -- even if
death. On the other hand, you have to you can't see it sometimes. And based on
keep a stiff upper lip. I also look for a my experience, if you have a highly
balance of optimism and grounded reality. committed team with a great idea, 99 out
Optimism without grounded reality is a of 100 times they will find a runway. It
dream. might not be perfect asphalt, but that
Grounded reality without optimism is plane is going to land.






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