| There is no such thing as a free lunch. Even breathing | | | | ventures, it will be necessary to change with the times |
| is not really free. Heck, even dying is too expensive for | | | | as well. In this case, it means always giving something |
| most people. Gas, grass or ... okay, you get the picture. | | | | of value to your readers and perhaps more |
| From the time we are little children we are told that | | | | importantly, to your subscribers. Giveaway events are |
| without any doubt and without any exceptions, there is | | | | one of the quickest and easiest ways to build up a |
| nothing in this world that is free. Well, fortunately, this is | | | | membership list. |
| not your Grandparent's internet and the days of | | | | Some people presume that these giveaway events |
| nothing being free should be left in the history books | | | | are loaded with freebie seekers and that may be the |
| along with many other old standard "rules" of doing | | | | case. However, just as with any gamble of |
| business in the brick and mortar world. | | | | mass-mining process (mining names and email |
| While people were always willing to give small samples | | | | addresses in this instance) you have to dig through the |
| in most businesses, it was rarely more than enough to | | | | quartz to get to the diamonds some times but the |
| whet your appetite and get you to buy "the whole | | | | diamonds are there too. If you consistently provide |
| enchilada" and if it was, there was always some other | | | | people with not just a snippet, but an entire e-book or |
| catch as well. That theory should not be summarily | | | | program, you will become very popular in a short |
| dismissed simply because you are working online. | | | | amount of time. |
| Sometimes, it can be very beneficial and ultimately | | | | The worst-case scenario is that your list will be large |
| very profitable to give out small samples of your | | | | and may include a largely unresponsive cross section. |
| products online as well. | | | | However, you will also have a large enough list to |
| If you have a program that you have created, you | | | | balance that section out and it gives you an |
| may do well to release a free limited version in order | | | | opportunity to even show the freebie seekers that |
| to encourage people to purchase the fully functional | | | | their time with you is valuable as well. If you continue |
| version. Likewise, if you have informational products, | | | | the tradition by giving them a newsletter of real value |
| releasing a chapter or two from the completed project | | | | as well, they will be more inclined to open your emails. |
| can serve you well in generating discussion, creating | | | | On the occasions when you do make sales pitches to |
| some buzz and maybe even getting some helpful | | | | them, they will also be more inclined to spend their |
| feedback about your product before you actually | | | | money with you. If your marketing plan does not |
| launch it. This is a tried and true method and it certainly | | | | include something for nothing, it should. If it does not, |
| is not without merit. | | | | you may pay quite a hefty price for not allowing your |
| Still, this is the age of the Internet and if you want to | | | | customers to get something free. |
| become successful with your Internet Marketing | | | | |