| If you are asking, what's in a name? You will get varied | | | | them. |
| answers from different people. But all those will likely | | | | If your name is popular, don't count solely on it to sell |
| respond to the tune of, it is very important. This is also | | | | your biz. You cannot commit the same mistake even if |
| true in business. Before you think about flyer printing | | | | a lot of people know you. You can't print on your |
| for your ads, measure up if the name of your | | | | flyers George Bush and expect hoards of people to |
| company is worthy to be printed. | | | | buy your vacuum cleaners. |
| Losing End | | | | If you are popular, then go on and use it to your |
| You don't want to be on the losing end when it comes | | | | advantage. But add the elements that will introduce |
| to marketing. You may have the availed the services | | | | what type of products you are offering to your |
| of the best printing company. You picked the most | | | | popular name. |
| expensive materials for your flyers. You even | | | | 3. It tells people how you do business. |
| requested the printing company for a very special | | | | This will add plus points to your company name. |
| color to be included in your material. | | | | Instead of using Baker's Delight for your bakery biz, |
| But what you didn't see is that the name of your | | | | you can use Fresh from the Oven. |
| business won't catch the attention of the people you're | | | | Or if you have a photo printing business, instead of the |
| targeting. So again you'll ask, what's in your name? | | | | usual Digital Photo Printing, you can add the adjectives |
| 1. Impression and Association | | | | fast, or you can be specific like a minute or two |
| The first time that people will see your name, they will | | | | minutes, to the name of your choice. This is only |
| already judge you. For example, if you own a bakery | | | | applicable if you can really deliver to the clients' |
| business and you named it Maui's Best. Yes, you have | | | | expectations. |
| used a good word which is best. And you combined it | | | | 4. Taps on to people's curiosity |
| with your name. But people will not have any hint as to | | | | Your name must get people interested about your |
| what you are selling judging from the name. | | | | business. It can't be too ordinary. It can't also be |
| How about making it Baker's Delight? This will be | | | | something that sounds like other businesses. That |
| better. This will make people easily understand what | | | | could lead to some legal troubles. |
| your business is leaning to. This way, association will be | | | | Make something unique. But it should also be applicable |
| easier. | | | | and fits right to the type of business that you have. |
| 2. It tells people what your business is all about. | | | | 5. Something that makes you proud |
| If you will avail of flyer printing services, make sure that | | | | Lastly, your name must be something that you are |
| each piece contains the name of your company that | | | | proud of. You must be able to book for flyer printing |
| your market can relate to. They must see the name | | | | services even in bulk quantities because you want the |
| of your biz and know instantly what you want to offer | | | | name of your company to be all over. |